Today, more than ever, B2B Buyers are demanding a B2C experience. They expect information that is timely, relevant, and personalized. They also expect companies to keep up with new trends […]Read More →
Posted September 22, 2021
Posted September 22, 2021
Businesses don’t just succeed with strong products and solutions, they need to build strong buyer relationships with the right people who make purchase decisions. Are you finding it hard to communicate to your clients and prospective buyers? Is it getting difficult for you to optimize campaigns and manage omnichannel strategies? If your answer is YES, then a digital marketing strategy using a Marketing Cloud might just be a viable solution for your organization.
Did you know 80 percent of buyers consider experiences the company provides to be as valuable as its services and products? Buyer satisfaction has the highest impact on key business metrics like community reviews and mentions, customer lifetime value (CLV) and churn rate.
The pandemic has acted as a catalyst in multiplying geometric growth in SaaS and Marketing Cloud services, which might reach $122.6 billion in 2021. Cloud-native tech demands surge as businesses are gearing up for a new and “volatile” normal.
Digital disruptions have compelled businesses to leverage breakthroughs in cloud, AI, Machine Learning, and cognitive technologies to deliver personalization to prospects at scale. An intent-based Marketing Cloud does all that, and more to keep your revenue engine running.
Be it focussing on buyer journeys across multiple connected devices or formulating a GTM (go to market) approach, a Marketing Cloud brings everything together to manage sales and marketing operations in a single interface.
Map buyer journey with a Marketing Cloud
Mass marketing techniques and one-size-fits-all emails are long gone. Marketers are hyped with hyper-personalization, communication and collaboration tools to charm buyers towards their way.
Buyer journey maps unify disoriented marketing efforts, look for loopholes to get rid of highlight scope for further improvements. Being with your buyers at every stage of the funnel not only elevates buyer experience and buyer success but also retains buyers who are most likely to drift away. A satisfied buyer marks your success.
Fuel higher conversion by providing better buyer experience and engagements
Keeping this in mind, B2B marketers prioritize mapping intent signals to individuals within buying teams. Intent intelligence not only improves prospect outreach, but also identifies potential growth pockets to place smart bets.
Marketers engage with buyers considering their positions in the stages of the buyer journey. The stages are:
Buyers have evolved from passive information receivers to active decision-makers in the evolving digital space. An intent-driven Marketing Cloud enables marketers to closely monitor the buyer journey, and also:
Is your Revenue Engine Thriving?
Simply put, your revenue engine is thriving when:
The reality is that B2B marketing can be challenging, but achieving these goals to fuel your revenue engine isn’t impossible! A Marketing Cloud unites all your diverse marketing efforts under a single roof, lending you greater clarity about what’s working (and what’s not!).