As a B2B Marketer you are looking to glean insights from quantitative and qualitative market research to give your company a competitive advantage. But are you asking the right questions when conducting […]
Read MoreDo you need a data protection officer (DPO) for GDPR ?
This is the second post in our series to help businesses prepare for the EU General Data Protection Regulation (GDPR). To learn more, see our previous post, “What GDPR Means […]
Read MoreDemand Gen Report: The Importance Of Accuracy, Truth & Transparency In Intent Data
Whether personal or professional, accuracy, truth and transparency are essential for success. Accuracy provides a high level of quality and precision, while truth and transparency offer accountability, stability and security. […]
Read More41 Sensible Tips To Improve Your B2B Sales Funnel
B2B sales funnels are notoriously slow. Many purchases are big-ticket items that require plenty of research, meetings, budget requests and other steps that can make the process seem as speedy […]
Read MoreAccount Based Selling and ABM. Why They Work
Account Based Marketing has flipped the sales funnel as marketers know it. Where before it was a straightforward story from awareness to transaction, an account based marketing sales funnel is […]
Read MoreCrafting the B2B Persona: 8 Essential Components
If you have any interest in exceeding revenue and lead goals, your business needs to nail each B2B persona. There’s no way around it. We recently took a look at […]
Read MoreAccount Based Marketing: 5 Tactics Proven to Convert
Smart marketers today realize that simply delivering basic contact information to their sales team is a wasted effort. If the quality of information isn’t there, those leads will end up […]
Read More3 Strategies for Successful ABM Training
For over a decade, Account Based Marketing (ABM) has been providing insight to organizations that helps them market to prospective customers more efficiently. Its basis in technology enables high-quality targeting […]
Read MoreWhat IS Lead Nurturing? And What IS IT NOT?
Lead nurturing is a really misunderstood topic in marketing today. In fact, most marketers don’t understand what it IS and what it IS NOT at all. So, here we go. […]
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