CEO of Anteriad, Rob Sanchez, featured in Advertising Week 360, lending his commentary regarding a recent B2B marketing research conducted by Anteriad and published in Q1 Marketing Trends Report.

With economic conditions and key indicators on the rise, B2B marketers are taking stock of their business to take advantage of what should be a very strong 2021. They’re dealing with some new elements of their business compared to one year ago. Both clients and new prospects have continued to transform to online interaction and online research with all signs pointing to continued data-driven digital.

Read the full article in Advertising Week 360.

Get your copy of the Q1 Marketing Trends Report here.