Business-to-business marketers don’t need a crystal ball to tell them what they need in order to succeed in 2022. The signs are right in front of us. Researching, ordering and reordering are going digital no matter what product you are marketing, from software to industrial goods. But, it’s not that simple. Digital means many things to many buyers. B2B marketers need to know more about their own buyers to create a digital marketing powerhouse that meets specific needs.

Rob Sanchez, CEO of Anteriad, shares his insights on the evolutions within the B2B marketing space and how to succeed.

Read Rob’s complete article in Forbes Business Council.