The Right Way to Incorporate AI into a Pre-Sales Strategy

AI is not here to replace your BDRs and SDRs, it is here to make them unstoppable. While automation can scale outreach, it cannot replicate the intuition, empathy, and human connection that turn prospects into pipeline. Chris Blohm, SVP Performance Marketing,  examines how the smartest sales teams use AI to sharpen scoring, research, and targeting so their people can focus on what matters most, building real relationships that close.