B2B Insights: SVP Scott Tinkoff on Unifying Your Marketing to Drive New Customers
Scott Tinkoff, EVP of Audience Identification and Activation at Anteriad, brings a sharp perspective on what it takes to grow in today’s market. In this quick leadership insight, he digs into the challenges ecommerce and B2B marketers face—shifting buyer behavior, the need for unified omnichannel strategies, and the power of analytics to find real opportunities. Scott also shares why AI is now essential to faster, smarter execution and offers clear advice on staying aggressive and building market share even when the economy gets bumpy.