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B2B Insights: SVP Chris Blohm on AI, Adaptability & Revenue Results
Chris Blohm, SVP of Performance Marketing at Anteriad, gets real about what’s driving growth right now. In this quick leadership insight, he talks about why bottom-of-funnel strategies are taking center stage, how marketers can stay effective even with tighter budgets, and why AI is rewriting the rules for efficiency and data clarity. He closes with a reminder every marketer needs: change is constant—adapt and you’ll stay ahead.