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Case Study
200% Revenue Growth and 125% ROAS Lift With Geo-Targeted Performance Max
200%
Increased revenue
125%
Increased ROAS
Challenge
Gopher Sport had hit a wall. Non-branded shopping campaigns — a key part of their growth strategy — weren’t meeting their internal ROAS goal. Despite multiple tests and configurations, performance stalled, limiting their ability to confidently invest and scale spend on the channel.
Approach
Anteriad stepped in with a smarter, more strategic solution: Performance Max with precision geo-targeting.
- We blanketed targeted geographic areas with ads across multiple formats, concentrating investment to areas of greatest potential demand.
- This approach maximized visibility and reach among Gopher’s most valuable audiences — without wasted spend. The same tactic could easily extend to other high-impact locations, such as hotel districts or city centers, for future growth.
Results
The results were immediate — and remarkable:
- 200%+ increase in revenue from non-branded campaigns
- 125% boost in ROAS, far surpassing internal targets
- 231% more conversions and 210% more revenue than previous campaigns
This amazing result was not a lucky break. It was the outcome of bold thinking, clean testing, and a commitment to getting in front of what's next.- Alex Peterson, Advertising & Analytics Manager at Gopher Sport