200% Revenue Growth and 125% ROAS Lift With Geo-Targeted Performance Max​

Challenge

Gopher Sport had hit a wall. Non-branded shopping campaigns — a key part of their growth strategy — weren’t meeting their internal ROAS goal. Despite multiple tests and configurations, performance stalled, limiting their ability to confidently invest and scale spend on the channel.

Approach

Anteriad stepped in with a smarter, more strategic solution: Performance Max with precision geo-targeting.​

• We blanketed targeted geographic areas with ads across multiple formats, concentrating investment to areas of greatest potential demand.​
• This approach maximized visibility and reach among Gopher’s most valuable audiences — without wasted spend. The same tactic could easily extend to other high-impact locations, such as hotel districts or city centers, for future growth.​

Results

The results were immediate — and remarkable:​

• 200%+ increase in revenue from non-branded campaigns
• 125% boost in ROAS, far surpassing internal targets​
• 231% more conversions and 210% more revenue than previous campaigns​