Out of the Wild, Into the Pipeline: How RTIC™ Used Anteriad Growth Accelerator to Measure and Scale B2B Revenue
Join Brent Wiltz, General Manager, Custom Shop of RTIC Outdoors and Scott Tinkoff, EVP Client Strategy of Anteriad in this live session to see how Anteriad Growth Accelerator transformed RTIC's B2B acquisition strategy using precision audience data, coordinated multi-channel messaging, and incrementality measurement that tied marketing directly to revenue.
Date: May 13, 2026
Time: 11:00am ET
Duration: 45 minutes
Is Stalled B2B Growth Holding Your Brand Back From Its Next Stage of Success?
Whether you are a DTC brand expanding into B2B or a B2B marketer looking to reignite stalled growth, converting corporate buyers requires a smarter approach than traditional marketing can deliver.
RTIC Outdoors faced this challenge directly. Despite a strong product portfolio and an established custom shop, B2B growth had plateaued. They needed a better way to reach the right buyers, prove impact, and scale with confidence.
In this LIVE session, you’ll learn:
- What a real B2B growth program looks like in action -- How RTIC deployed Growth Accelerator to move from stalled growth to $2.7M in incremental revenue.
- How to find and reach the right buyers at scale -- How Growth Accelerator aligns precision B2B data and audience strategy across channels.
- How to move buyers from awareness to purchase -- How coordinated, multi-channel messaging accelerates engagement and drives purchase decisions.
- How to measure what actually matters -- How holdout methodology and transactional data prove true incrementality and ROAS you can defend to leadership.
- How to scale B2B without scaling your team -- How to build a repeatable B2B acquisition playbook, quarter over quarter, without adding internal resources.
