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AnteriadJul 21, 2026 11:53:58 AM< 1 min read

Good Data Privacy Stewardship Is a Competitive Advantage for B2B Marketers

Strong data privacy does more than keep regulators happy. It wins business. In her latest piece for CRM Magazine, our Chief Data and Privacy Officer, Karie Burt, breaks down how transparency, minimization, and security turn data from a liability into stronger trust, better quality, and real marketing performance. 
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