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Anteriad Marketing Cloud

Our B2B data platform gives you multi-dimensional views of your customers and prospects through self-service and managed services, including buying group profiling and activation, cross-channel campaigns, and content syndication.

On Demand

5 Data Gaps That Are Quietly Killing Your Pipeline

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Watch Jason Gladu, Chief Operating Officer of Convertr and Lynn Tornabene, Chief Marketing and Product Officer of Anteriad unpack new research from 630+ global B2B marketers to show you exactly how to close the gaps before they cost you another quarter.

Duration: 30 minutes

Most B2B Marketers Are Confident in Their Data. Their Pipeline Tells a Different Story.

Anteriad's new research across 630+ senior marketers in the US, UK, and APAC reveals a widening gap between how confident teams feel about their data and what that data can actually do in market.

The teams closing that gap share something in common. They're getting both sides right: quality data coming in, with rigorous verification on the way out. In this session, our teams at Anteriad and Convertr unpack the five most eye-opening findings and show you what separates the marketers winning with data from the ones still guessing.

In this session, you'll learn:

  • The Confidence-Proof Gap. Most marketers believe they have this covered. The data says something different.

  • The CFO Alignment Gap. Misalignment isn't just a relationship problem. It shows up in your budget.

  • The Infrastructure-Action Gap. Most teams know what's slowing them down. The harder question is why they still can't act on it.

  • The Buying Group Maturity Gap. Most teams have started. The ones pulling ahead have something different: full implementation.

  • The Channel-Audience Inversion. A small shift in how you plan is producing an outsized difference in results.

Ready to Close the Gap?

Your data is either working for you or against you. Let's find out which — and fix it.
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