Three Ways To Secure Your 2026 Marketing Budget

Today’s B2B marketers aren’t just managing digital touchpoints—they’re orchestrating complex, cross-channel journeys that bridge online precision with high-touch, in-person impact. But even with the right strategy, one challenge remains: securing the budget to bring it all to life. Dee Blohm, SVP of Marketing, shares three actionable ways marketers can get the resources they need—and avoid common budget pitfalls along the way.