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AnteriadJul 13, 2026 5:55:43 AM< 1 min read

Adding A Data Stream To Your Lake: How To Activate Data In The AI Age

 Your data lake is a great foundation. It's also a bottleneck. In his latest Forbes piece, our CEO Rob Sanchez makes the case for adding a data stream: getting intelligence out of storage and into the hands of your sales, marketing, and exec teams while the opportunity is still live. Because AI only delivers when the data feeding it is fresh. Read his take on the architecture shift B2B leaders need to make in 2026. 
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