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Case Study
Indeed Italy increased lead execution rate by 25% using BDR-as-a-Service
25%
increased lead execution rate
5+
high-value meetings per month to fuel pipeline
After more than four years of partnership, Anteriad continues to raise the bar. In a fast-moving and complex market like Italy, they haven’t just talked results—they’ve delivered. Together, we’ve built a telemarketing strategy that cuts through the noise, reaches the right companies quickly, and directly supports our sales teams—who aren’t just meeting their targets, they’re smashing them.
Romina Zanetel
At a time when hiring challenges are everywhere and companies are struggling to find the right candidates, Anteriad’s support has become mission-critical. Their results-driven approach helps us move faster, grow awareness, and—most importantly—connect real businesses with real people, every single day.
Country Marketing, Senior Specialist
Indeed.com
TABLE OF CONTENTS
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Indeed Italy increased its lead execution rate by 25% and exceeded monthly meeting targets by partnering with Anteriad’s BDR-as-a-Service solution. By outsourcing outbound execution to a localized BDR team, Indeed accelerated pipeline creation while allowing internal sales to focus on closing revenue.
What challenge was Indeed Italy trying to solve?
Indeed, the world’s #1 recruitment and matching platform1, helps more people find jobs than anywhere else. With 610 million job seeker profiles and operations in over 60 countries and 28 languages, Indeed connects talent and opportunity on a global scale. In Italy, a market full of potential, Indeed partnered with Anteriad to accelerate their ambitious growth objectives and reach more targeted accounts.
The local sales organization faced two constraints:
- Limited internal BDR capacity to support aggressive growth targets
- Difficulty securing qualified meetings with the right decision makers at scale
To reach more priority accounts and improve outbound efficiency, Indeed Italy needed a scalable lead generation and meeting-setting solution.
What solution did Indeed Italy use?
Indeed Italy partnered with Anteriad to deploy its BDR-as-a-Service solution.
Anteriad delivered a dedicated, Italian-speaking BDR team using a Warm Handover approach to identify, engage, and qualify accounts already within Indeed’s addressable market.
The solution enabled:
- Local-language outreach aligned to the Italian market
- Targeted engagement of ICP accounts within Indeed’s existing database
- Seamless handoff of sales-ready meetings to the internal sales team
Learn more about the solution used: https://anteriad.com/bdr-sdr-as-a-service
How did Anteriad’s BDR-as-a-Service work in practice?
Anteriad’s BDR team operated as an extension of Indeed Italy’s sales organization.
Key execution components included:
- Account research and prioritization within Indeed’s target list
- Personalized outbound engagement in Italian
- Qualification based on Indeed’s sales criteria
- Direct scheduling of qualified meetings for sales representatives
This model removed execution bottlenecks while maintaining quality and relevance in every interaction.
What results did Indeed Italy achieve?
By using Anteriad’s BDR-as-a-Service solution, Indeed Italy achieved measurable improvements in outbound performance and pipeline contribution.
Quantified results included:
- 25% increase in lead execution rate
- More than 5 high-value meetings generated per month
- Improved meeting quality and sales efficiency
Long-term business impact:
- Consistent program renewal
- Geographic expansion of the model across EMEA
- Strong alignment between marketing, BDR, and sales teams
Why BDR-as-a-Service worked for Indeed Italy
BDR-as-a-Service allowed Indeed Italy to scale outbound activity without increasing internal headcount. The model delivered speed, flexibility, and predictable results while preserving focus for core sales resources.
According to Indeed’s marketing leadership, Anteriad did not just increase activity. The team delivered outcomes by cutting through market noise and connecting sales with the right prospects at the right time.
FAQ: Indeed Italy and Anteriad
What is BDR-as-a-Service?
BDR-as-a-Service is a fully managed outbound solution where trained business development representatives handle prospecting, qualification, and meeting setting on behalf of sales teams.
Why did Indeed Italy choose Anteriad’s BDR-as-a-Service?
Anteriad provided localized execution, proven outbound processes, and a Warm Handover model that aligned closely with Indeed’s sales requirements.
How did BDR-as-a-Service improve lead execution rates?
Dedicated BDR resources ensured consistent follow-up, better qualification, and faster conversion of leads into sales meetings.
Can this model scale beyond one region?
Yes. Following success in Italy, Indeed expanded the program across additional EMEA markets.
Who benefits most from BDR-as-a-Service?
Organizations with aggressive growth goals, limited internal BDR capacity, or a need for rapid geographic expansion benefit most from this model. Think about B2B event marketers or Demand Gen managers – you can check out some common use cases here.
1 Source: ComScore, Total Visits, March 2024