Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Case Study
Indeed Italy increases lead execution rate by 25% with BDR-as-a-Service
25%
increased lead execution rate
5+
high-value meetings per month to fuel pipeline
Challenge
Indeed, the world’s #1 recruitment and matching platform1, helps more people find jobs than anywhere else. With 610 million job seeker profiles and operations in over 60 countries and 28 languages, Indeed connects talent and opportunity on a global scale. In Italy—a market full of potential—Indeed partnered with Anteriad to accelerate their ambitious growth objectives and reach more targeted accounts.
Local sales representatives needed BDR support to set up meetings with potential customers on their target account list, as they needed a boost in lead generation given their significant growth targets.
Solution
Anteriad deployed BDR-as-a-Service in the local language (Italian) using our Warm Handover approach to drive qualified meetings.
Within Indeed’s existing book of accounts, Anteriad’s BDR-as-a-Service program identified and engaged their targeted ICP to secure qualified meetings, enabling the sales team to focus on advancing opportunities and driving pipeline growth.
Results
- Surpassed the goal of 5+ meetings per month
- Increased lead execution and meeting rates
- Consistent program renewal and geographic expansion across EMEA
1 Source: ComScore, Total Visits, March 2024
Testimonial
After more than four years of partnership, Anteriad continues to raise the bar. In a fast-moving and complex market like Italy, they haven’t just talked results—they’ve delivered. Together, we’ve built a telemarketing strategy that cuts through the noise, reaches the right companies quickly, and directly supports our sales teams—who aren’t just meeting their targets, they’re smashing them.
At a time when hiring challenges are everywhere and companies are struggling to find the right candidates, Anteriad’s support has become mission-critical. Their results-driven approach helps us move faster, grow awareness, and—most importantly—connect real businesses with real people, every single day.
Romina Zanetel
Country Marketing, Senior Specialist
Indeed.com