How Precision Geo-Targeting Unlocked 200% Revenue Growth for Gopher Sport

Gopher Sport's non-branded shopping campaigns had hit a ceiling. Despite repeated optimizations, returns stayed flat, falling short of internal ROAS targets. A channel that once held promise had become a bottleneck. Growth was stalled, and it was time for a smarter path forward. 

The real challenge wasn’t just underperformance. It was uncertainty. Without confidence in a channel’s ability to deliver results, you can’t scale investment. You can’t plan future gains. And you miss out on revenue that should be yours. 

A Smarter Approach: Geo-Targeting for Maximum Impact  

Anteriad stepped in with a sharp insight: geography can be the lever that unlocks performance. Instead of spreading spend thinly, we activated Performance Max campaigns with precision, focusing budget where Gopher’s most valuable audiences were concentrated. 

We saturated high-opportunity zones across channels and formats, turning targeted regions into performance powerhouses. Think street-by-street dominance—not a broad reach, but the right reach. That hyper-focus turned visibility into velocity. 

The Breakthrough: What Strategic Targeting Delivers  

This wasn’t an incremental lift. It was a complete performance reset: 

• 200%+ revenue growth from non-branded campaigns 

• 125% boost in ROAS, proving the channel’s profitability 

• 231% more conversions and 210% more revenue vs. previous campaign structures 

The results didn’t just exceed expectations—they redefined what the channel could do. 

Why It Matters for Your Marketing  

This case is a wake-up call for both B2B and B2C marketers: geographic precision is a growth strategy hiding in plain sight. When you invest where your highest-potential customers are clustered, you don’t just improve efficiency—you claim market share. 

For brands with regional density, proximity-based value, or physical locations, this strategy scales easily. Think hotel zones, retail hubs, business corridors—anywhere your audience already lives and works. 

Bottom Line: Turn Underperformance into Market Dominance  

Sometimes, the best way to grow isn’t doing more. It’s doing the right things, in the right places, with precision. 

Gopher Sport unlocked a dormant channel and turned it into a revenue engine. You can too. 

Let’s pinpoint your high-potential zones and make them work harder.