Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Who Is RTIC?
RTIC Outdoors is a leading outdoor lifestyle brand known for high-performance coolers, insulated drinkware, and gear built to last. In addition to its direct-to-consumer business, RTIC operates a B2B custom shop, providing branded gear for businesses, institutions, and enterprise organizations—bringing its “overbuilt, not overpriced” philosophy to corporate and promotional use.
The Challenge: Proving B2B Marketing Impact Before Scaling
RTIC’s B2B custom shop had a compelling product portfolio, but growth had stalled.
- Direct-to-consumer sales were softening
- B2B performance had plateaued
- Prospecting efforts lacked sufficient reach and differentiation
- Marketing success was measured in clicks and impressions, not revenue
RTIC needed a solution that could expand reach, communicate differentiation, and prove real business impact before increasing investment.
The Approach: Anteriad Growth Accelerator
RTIC partnered with Anteriad to launch Anteriad Growth Accelerator, an acquisition strategy using precision audience data, coordinated multi-channel messaging, and incrementality measurement that tied marketing directly to revenue.
How Anteriad Growth Accelerator Works
- Channel orchestration
Anteriad Growth Accelerator pairs targeted, orchestrated outreach to surround buyers across channels. - Incrementality testing
Channel by channel and combined campaigns were tested side-by-side to isolate performance drivers. - Advanced match-back measurement
Employee-level and site-level match-back analysis tied sales and quotes directly to marketing exposure. - Holdout methodology
Control groups were maintained to measure true lift versus baseline performance.
The engagement launched as a three-month pilot, enabling RTIC to quickly understand what worked and why.
Early Results: Revenue Signal Within Two Months
Just two months into the three-month pilot, Anteriad Growth Accelerator delivered clear, measurable outcomes:
- $242K in new orders
- $611K in quotes generated
- $532K in additional site-level sales identified beyond employee-level matches
Combined channel campaigns outperformed single-channel efforts, validating the orchestration strategy early.
Six-Month Results: Sustained Incremental Growth
As RTIC continued the program over six months, performance scaled:
- $2.7M in incremental revenue delivered
- 11% growth in the B2B business
- 6.7x incremental ROAS, consistently driven during active months
- $8.5M in new B2B quotes generated and progressing through the pipeline
RTIC moved from slight decline to sustained B2B growth powered by accountable marketing.
FAQs
What Were the Measurable Results of RTIC's B2B Marketing Program?
RTIC generated $2.7 million in incremental revenue and 11% growth in its B2B custom shop within six months using Anteriad Growth Accelerator. The program also produced $8.5 million in new B2B quotes and a 6.7x incremental return on ad spend (ROAS).
What Is Anteriad Growth Accelerator and How Does It Work?
Anteriad Growth Accelerator is a B2B marketing solution that combines multi-channel outreach with advanced measurement analytics. It helps companies reach business buyers across multiple touchpoints while tracking incremental revenue generated from marketing campaigns.
How Did RTIC Measure the Impact of Its B2B Marketing Campaigns?
RTIC measured marketing impact using incrementality testing, match-back analysis, and holdout groups. This approach connected marketing exposure directly to quotes, orders, and revenue, allowing RTIC to measure true business impact beyond clicks and impressions.
Why Did RTIC Need a New B2B Marketing Strategy?
RTIC's B2B growth had plateaued, and at the same time its direct-to-consumer sales were softening. Expanding the B2B customer base became a strategic priority, so RTIC partnered with Anteriad to reach net new business buyers and measure the true revenue impact of its marketing programs.
How Does an Orchestrated Multi-Channel Approach Improve B2B Marketing Results?
Coordinating outreach across multiple channels allows marketers to reach decision-makers across multiple digital touchpoints. When channels work together, they increase visibility, reinforce messaging, and typically generate higher engagement and conversion compared to single-channel campaigns.
What Early Results Did RTIC See from the Program?
Within the first two months of the three-month pilot, RTIC generated $242K in new orders and $611K in B2B quotes, along with additional site-level sales attributed through match-back measurement.
What Does "Incremental Revenue" Mean in B2B Marketing?
Incremental revenue refers to new revenue generated specifically because of marketing activity, above the normal baseline performance. Measurement methods like holdout testing and match-back analysis help isolate this lift.
What Types of Companies Can Benefit from Anteriad Growth Accelerator?
Companies with B2B sales cycles, complex buying groups, or account-based marketing strategies benefit most. The solution is particularly effective for organizations that need to prove marketing's contribution to revenue before increasing budget or scaling campaigns.
How Long Does It Take to See Results from a B2B Growth Program Like This?
Many companies begin seeing measurable signals within 60 to 90 days, especially when campaigns include incrementality testing and coordinated multi-channel outreach. RTIC identified early revenue impact within the first two months of the pilot program.
What Metrics Indicate Successful B2B Marketing Performance?
Key metrics include:
- Incremental revenue generated
- Return on ad spend (ROAS)
- Qualified quotes or pipeline value
- Attributed orders or closed deals
- Account engagement across channels
These metrics demonstrate true business impact rather than just engagement metrics like clicks or impressions