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The B2B buying journey looks different than it did even three years ago. Buyers start their research with AI. They stay invisible until they're nearly decided. And they move in groups, not as individuals. The average buying committee now includes 13 or more people, each with a different role, a different concern, and a different reason to say yes or no.
Most demand gen tools weren't built for that reality. Ours were.
The Foundation Matters
Anteriad's AI runs on our proprietary B2B database, monitoring 50 billion buyer-related signals every week across more than 11,000 intent topics and 20 million-plus locations. That scale is what separates meaningful AI-driven outcomes from noise. The models are only as good as what they're built on, and ours are built on something most competitors can't match: data we own, verify, and maintain ourselves.
Buying Groups, Identified
The most concrete example of what that foundation makes possible is AI-driven Buying Group Profiles.
Our product and data science teams built this capability directly into the Anteriad Marketing Cloud's audience creation workflow. Not as a separate module. Not as a report you pull after the fact. It runs at the point where decisions actually get made: audience creation, campaign activation, and campaign analysis.
A marketer drops in a product URL and the AI instantly maps the full decision-making committee, identifying the roles, titles, and job functions of every stakeholder who influences the deal. Because buying group composition shifts based on company size, industry, and product complexity, the AI adapts rather than relying on static assumptions about who's involved.
Forrester gave our Buying Group Detail a 5 out of 5 in their Q1 2026 Wave report. The highest possible score. We're proud of that, and we think it reflects what we've put into building this.
What's Next
Buying group identification is one piece of a larger AI strategy. We're building agentic AI capabilities for our own teams and for our global customer base, collaborating with some of the world's largest companies to extend what's possible in B2B marketing. AI Data Readiness is already live in production, accessible through private data lake environments via the "Ask Anteriad AI" interface. More is coming across audience building, campaign forecasting, spend optimization, and measurement.
The foundation is in place. The AI is running. If you want to see what that looks like for your programs, reach out. We'd love to show you.
