Steal This Deck: The 2026 B2B Marketing Edge
Based on insights from the 2026 B2B Marketing Edge report
Yes, stealing is encouraged here. (We built it that way.)
We surveyed 631 B2B marketing decision-makers across the United States, United Kingdom, and APAC to find out what the best marketers are doing differently in 2026. The answer? Control. Control of their data, their measurement, their audience strategy, and their spend.
This deck pulls the moves that separate the top performers from the rest and packages them into slides you can use right now. Drop them into your next board deck, strategy review, or team meeting and show up with the numbers behind you.
Don't overthink it. Just steal it.
What's inside:
- The stat that reframes the budget conversation: revenue growth dropped while budgets went up
- How Data Heroes exceed goals at more than twice the rate of their peers
- Why only 38% have implemented buying groups, and what they're winning because of it
- What full-funnel attribution actually does for your goal attainment
- The system fix that makes mid-campaign agility possible
- What reporting structure has to do with measurability and results
Ready to put these moves to work?
Anteriad's team helps B2B marketers build the data foundation, execution, and measurement that turn research into results. Let's talk about what's possible.
