Stop Guessing. Start Proving. How RTIC Unlocked $2.7M in Measurable B2B Growth

That's the real problem most marketers are sitting with right now. Not a lack of activity. Not a shortage of channels. A shortage of proof.

RTIC knows this feeling well. The brand behind some of the toughest coolers and drinkware on the market had a B2B custom shop with real potential, a solid product portfolio, and a marketing program already in motion. But B2B growth had plateaued. DTC sales were softening. And the metrics they had, clicks and impressions, weren't telling them what they needed to know: is this working?

So, they decided to find out.

From Clicks to Revenue: A Different Kind of Question

Most B2B marketers are measuring the wrong things. Not because they want to, but because they've never had the tools to measure the right ones.

Clicks tell you someone noticed. Impressions tell you someone was nearby. Neither tells you whether marketing is growing your business. That gap between activity and outcome is where B2B budgets quietly disappear.

RTIC wanted to close that gap. They needed a solution that could expand reach, sharpen targeting, and, most importantly, tie marketing directly to revenue. That's where Anteriad Growth Accelerator came in.

Surround the Buyer. Measure What Actually Moves.

Anteriad Growth Accelerator isn't a single channel play. It's an orchestrated, multi-channel acquisition strategy built around a precise audience, coordinated outreach, and the kind of measurement that tells you what's really driving growth.

Here's how it works:

Channel orchestration: We reach buyers across multiple touchpoints, so your message doesn't just land once. It surrounds them.

Incrementality testing: We run single-channel and multi-channel campaigns side by side to isolate exactly what is driving results. No guessing. No gut feelings.

Advanced match-back measurement: We connect marketing exposure directly to sales, quotes, and orders at both the employee and site level. You see the full picture.

Holdout methodology: Control groups let us measure true lift above your baseline performance, so you know the revenue you're seeing is real and attributable.

RTIC launched with a three-month pilot. Within two months, the results were already speaking.

Early Signal. Real Revenue.

Two months in, before the pilot even wrapped, Anteriad Growth Accelerator had delivered:

• $242K in new orders
• $611K in B2B quotes generated
• $532K in additional site-level sales identified through match-back analysis
• $2.7M in incremental revenue
• 11% growth in the B2B business
• 6.7x incremental ROAS, consistently delivered during active months
• $8.5M in new B2B quotes generated and moving through the pipeline

And the combined multi-channel campaigns were already outperforming single-channel efforts. That's not a coincidence. That's orchestration doing its job.

Six Months Later: $2.7M and a Business Transformed

RTIC didn't stop at the pilot. They kept going, and the results scaled with them.

Over six months, Anteriad Growth Accelerator delivered:

RTIC went from slight decline to sustained, accountable B2B growth. And they could prove every dollar of it.

In the words of Brent Wiltz, General Manager of RTIC's Custom Shop: "Even in slower periods, we're seeing strong returns. That level of efficiency is rare and makes this channel incredibly valuable. The value is in the new customers. That's where real growth comes from, and we're seeing it consistently."

What This Means for You

If you're a B2B marketer, a DTC brand expanding into business sales, or a marketing leader trying to justify your budget with something better than click-through rates, this is the playbook.

Incremental revenue measurement isn't a nice-to-have. It's how you prove marketing works. It's how you scale with confidence. And it's how you stop flying blind.

Ready to see what your marketing is actually delivering? Let's talk about Anteriad Growth Accelerator. Get in touch with our team today.