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Anteriad Marketing Cloud
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Rob SanchezNovember 20, 20252 min read

Global Wins to Be Thankful For

 As the US looks forward to celebrating Thanksgiving, I’m just returning from several weeks visiting our offices across the US, APAC and Europe - connecting with our teams and meeting with our fantastic base of global customers across three continents. 

These visits make me particularly thankful for the great work Anteriad is doing, and for the fantastic relationships we have with B2B marketers in so many different markets. While there are underlying similarities for what B2B marketers need to succeed today - access to highly scaled, quality data, AI solutions that drive results - there are also many nuanced differences that are specific to each region. I have a renewed appreciation for that special combination of global power and local understanding. 

One example is my time in India meeting with the Anteriad team and customers in the region. The insights we gained from our recent research report are spot-on. I met with many high-growth B2B marketers who are embracing data, AI and innovations that drive growth.  

To drive all of our customers towards success, we’ve invested in global data growth. B2B marketers can enjoy an incredible 122% expansion of our non-US audience, with gains of nearly 800% in Japan and similar leaps in India and Brazil. This is no small feat - Anteriad has extremely high quality standards, so our scale is meaningful. Marketers get higher results, not just higher volume.  

In addition to getting great in-market feedback these past few weeks, we’re also thankful to be recognized by leading research firms. We earned recognition as a Strong Performer in The Forrester Wave for Intent Data Providers as well as winning both Stratus and Sammy Awards 

Being thankful for our team and the B2B marketers we work with doesn’t keep any of us at Anteriad from striving for more. In fact, it drives us to deliver continuous innovation and growth. We recently unveiled a completely redesigned Anteriad Marketing Cloud user experience, which provides a more intuitive, efficient use of the platform for our hands-on customers. In the coming weeks, we'll be sharing new AI-powered features that will help our clients achieve even greater success in 2026. These features include AI Audience Builder, AI Content, and AI Campaign Agent. 

The momentum we've built together and the exciting innovations still to come position Anteriad and our B2B marketers for success through the end of this year and into 2026. 
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Rob Sanchez

Rob Sanchez, an Inc. 5000 entrepreneur, has served as Anteriad’s Chief Executive Officer since 2012 and leads the vision and strategy for the company. With a career in B2B that has stretched over 25 years, he is recognized as one of the data industry’s most tenured and trusted experts and established the company as a dominant player in global B2B marketing solutions. Rob has been a member of the executive leadership team at Anteriad since its inception in 2000 and served as a Managing Partner from 2009–2012. As one of the original partners of Anteriad, he launched and grew the company’s OmniChannel suite of services into a robust Performance Marketing platform.