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Rob SanchezOctober 31, 20252 min read

Local Presence on a Global Scale

A great business works from the top down, and from the ground up. At Anteriad, that means we have a global vision, strategy, and scale, but also meaningful local presence. This approach ensures that we can have broad and deep data and industry-leading AI technology but then apply it for individual customers within their own regional context.

Living this philosophy means our company has to be firing on all cylinders at the home office and across our markets. At our headquarters, we’re committed to building world-class data and tech and delivering strategic excellence across analytics, campaign strategy and execution.  Our many local presences across North America, Europe and APAC not only give us deep market knowledge and local language communication, it allows us to execute campaigns that deliver superior performance. We get to know our customers and prospects, and develop relationships that can span years, even decades.

Next month, we’re making moves at home and abroad to keep that excellence going. I’m headed to India to host a local Town Hall so I can work with, and hear from, our team on the ground there. I am also looking forward to connecting with our local prospects and customers in the region at our “After Hours” series in BengaluruWe’ll be previewing our newest research, 2025 Marketing Edge: India Edition, which features insights from a survey of 100 B2B marketers in India. The report reveals the strategies, data and tactics behind this group’s tremendous growth, innovation and success.

We’ll also be bringing that same energy to our other markets. On November 20th, we’re hosting another “After Hours” event in Sydney, bringing together marketers to share ideas and build new connections. I will be in Madrid in late November to host a Global Town Hall. For our EMEA market, we have a new data-driven report that highlights 5 opportunities for B2B marketers in the region for growth in 2026 and beyond. These moments, connecting in person with our teams, partners, and customers around the world, remind me that while our reach is global, our impact is built locally, one market at a time.

And on the home front, I am thrilled to share that Anteriad is moving our headquarters to New York City as of November 1. After many years in Westchester, we will be in a more convenient location to meet with customers and prospects and attract even more incredible talent to add to our team.

Join me as I make my way to your hometown.

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Rob Sanchez

Rob Sanchez, an Inc. 5000 entrepreneur, has served as Anteriad’s Chief Executive Officer since 2012 and leads the vision and strategy for the company. With a career in B2B that has stretched over 25 years, he is recognized as one of the data industry’s most tenured and trusted experts and established the company as a dominant player in global B2B marketing solutions. Rob has been a member of the executive leadership team at Anteriad since its inception in 2000 and served as a Managing Partner from 2009–2012. As one of the original partners of Anteriad, he launched and grew the company’s OmniChannel suite of services into a robust Performance Marketing platform.