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Case Study
Burst Test Method Achieves 252% Revenue Increase
252%
Increased Rev/BD
67%
YoY Increase
Challenge
- U.S. Plastic Corp. was seeing a sharp decline in revenue from a historically top performing product category.
- It was unclear if the market for this type of product shifted or if the current investment was not pulling its weight.
- A data driven case needed to be executed to evaluate performance before committing to future investment.
Approach
- Anteriad recommended a burst test: doubling investment in that product category across 26 states while keeping spend flat in the rest as a control.
- States were chosen based on size and diversity of average weekly new-customer revenue.
- With a customized analytics database, we tracked both online and offline performance, giving the client a full picture of impact beyond platform metrics.
Results
- Revenue per business day (Rev/BD) increased by 252% in burst states for product category.
- Control states saw only a 9% lift for same product group.
- Based on these results, investment in this product family was expanded nationwide, leading to a 67% year-over-year increase.
Testimonial
Anteriad helped us prove the value of increased investment with clear, measurable impact.
Nate Pohlman
VP of Marketing at U.S. Plastic Corp.