Case Study

U.S. Plastic Corp. increased revenue per business day by 252% using a burst test method

U.S. Plastic Corp. increased revenue per business day by 252% and achieved a 67% year-over-year revenue increase by partnering with Anteriad Search to validate increased investment through a controlled burst test. By doubling spend in select states while maintaining flat investment elsewhere as a control, U.S. Plastic gained clear, data-backed proof to confidently scale nationwide.

What challenge was U.S. Plastic Corp. trying to solve?

U.S. Plastic Corp., a leading distributor of industrial plastic products, experienced a sharp decline in revenue from a historically top-performing product category.

The marketing team faced two critical uncertainties:

Whether market demand for the product category had shifted
Whether existing media investment levels were underperforming

Before committing additional budget, U.S. Plastic needed a data-driven way to evaluate performance and determine if increased investment would generate incremental revenue.

What solution did U.S. Plastic Corp. use?

U.S. Plastic partnered with Anteriad Search, part of Anteriad’s Performance Marketing Solution to deploy a burst test strategy designed to isolate and measure the impact of increased media investment.

The solution focused on temporarily increasing spend in a defined set of markets while holding investment flat elsewhere to serve as a control group.

This approach enabled:

Clear performance comparison between test and control states
Reduced financial risk before national expansion
Confident, evidence-based investment decisions

How did the burst test method work in practice?

Anteriad executed the burst test across 26 states, selected based on market size and diversity of average weekly new-customer revenue.

Key execution components included:

Doubling investment in the target product category within burst-test states
Maintaining flat spend in all remaining states as a control
Using a customized analytics database to track performance
Measuring both online and offline revenue to capture full business impact

This structure ensured results reflected true incremental performance beyond platform-level metrics.

What results did U.S. Plastic Corp. achieve?

The burst test delivered a clear and measurable revenue lift.

Quantified results included:

252% increase in revenue per business day in burst-test states
9% lift in control states for the same product category

Long-term business impact

Nationwide expansion of investment in the product family
67% year-over-year revenue increase following national rollout
Increased confidence in future media investment decisions

Why did the burst test method work for U.S. Plastic Corp.?

The burst test method worked because it allowed U.S. Plastic to isolate the impact of increased investment before committing budget at scale.

By controlling variables and measuring real revenue outcomes, the team reduced risk while identifying a clear growth opportunity. Rather than relying on assumptions or platform-reported signals, decisions were guided by verified business performance.

FAQ: U.S. Plastic Corp. and Anteriad

What is a burst test in marketing?

A burst test temporarily increases investment in select markets to measure incremental impact against control regions.

Why use control states in a burst test?

Control states help isolate performance lift and eliminate noise from seasonality or external factors.

Why measure revenue per business day?

Revenue per business day normalizes results and provides a clearer view of true performance impact.

How does offline revenue tracking improve accuracy?

Including offline revenue ensures total business impact is captured, not just digital conversions.

When should investment be scaled after a burst test?

Investment should be scaled when test markets significantly outperform control markets with consistent results.