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AnteriadSep 21, 2026, 9:25:45 AM< 1 min read

B2B Healthcare Marketers Need Data and Insights to Get More Budget

 B2B healthcare marketers are outpacing their peers, with 37% posting significant revenue growth against 28% across the wider market. So why were they the least likely group of all to land a budget increase? In her byline for the ANA, Amanda Joyner draws on Anteriad's 2026 Healthcare Marketing Edge Report to show how engagement metrics, patchy cross-channel visibility and narrow audience data keep marketing's real revenue contribution hidden from the CFO, and what it takes to change that. 
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