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Resources

Discover these B2B marketing tips, trends, stories, and actionable guides

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research and reports Research and Reports

Unleashing Growth: What B2B Marketers Are Doing to Stay Ahead

Industry Insights
blogs Blogs

Leading With Data, Delivering Excellence

Industry insights
blogs Blogs

B2B audience targeting made easy: Certified data, intent, and buying groups

Data Strategy
blogs Blogs

How to lower B2B cost per acquisition

Data Strategy
blogs Blogs

5 effective ways to leverage your first-party data with Customer Match on Google ads

Search Marketing
blogs Blogs

Unleash Your Growth Potential in 2025

Industry insights
research and reports Research and Reports

The State of the B2B CMO: The biggest challenges and untapped opportunities shaping B2B marketing

Industry Insights Full Funnel Marketing
blogs Blogs

6 proven B2B growth strategies: Data, innovation, and authenticity

Full Funnel Marketing Industry insights
Videos Videos

Dear Data Diary: High quality data that is a perfect match

Data Strategy
blogs Blogs

4 marketing resolutions of a data-smitten marketer

Data Strategy
blogs Blogs

Looking ahead: 4 Google Search changes in 2025

Search Marketing
blogs Blogs

Reflecting on 2024: A Year of  Partnership and Progress

Industry insights
blogs Blogs

4 global B2B marketing takeaways to set you up for success in 2025

Industry insights
blogs Blogs

7 ways BDR-as-a-Service is a gamechanger for B2B marketers

BDR
blogs Blogs

8 Questions to Consider When Launching a New Site

Search Marketing
blogs Blogs

Making The Most of Human Connections

Search Marketing
blogs Blogs

5 B2B Data Management Best Practices

Data Strategy
blogs Blogs

Improve Demand Generation Strategy with Better Account Outreach

Demand generation
blogs Blogs

Google’s Performance Max Updates: A New Perspective for PPC Marketers

Search Marketing
blogs Blogs

B2B Marketing's Brave New World: AI, Privacy, and Driving Revenue

Industry insights Artificial Intelligence
blogs Blogs

A Strong Outlook for Data Driven B2B Marketers

Industry insights Artificial Intelligence
blogs Blogs

5 FAQs: Programmatic and improving programmatic advertising strategy

Programmatic
research and reports Research and Reports

GenAI is changing the way operations teams should think about data quality

Artificial Intelligence
blogs Blogs

Better Quality Delivers Better Results

Industry insights
blogs Blogs

Content syndication: Expand your awareness, authority, and B2B reach

Content Syndication
Case Studies Case Studies

Anteriad’s AI-Powered Data Outperforms Competitors for the Second Year in a Row

Data Strategy B2B Audiences Artificial Intelligence
blogs Blogs

7 ways to justify purchase intent data to your boss

Intent Data
Infographics Infographics

Regional trends from B2B marketing research listicle

Data Strategy Industry Insights Programmatic
Infographics Infographics

Gen Z and Millennial marketing magic infographic

Industry Insights Artificial Intelligence B2B Audiences
blogs Blogs

Google's antitrust ruling: Navigating the changing B2B search landscape

Search Marketing Industry insights
blogs Blogs

Target in-market prospects with B2B marketing analytics

Data Strategy
blogs Blogs

Anteriad Named to The Inc. 5000 For The Third Year in a Row

Industry insights
blogs Blogs

Quick start guide to choosing an intent data provider

Intent Data
blogs Blogs

Navigating Google's third-party cookie announcement: What it means for B2B marketing

Data Strategy Industry insights
blogs Blogs

Proven strategies from Gen Z and Millennial marketers

Industry insights
blogs Blogs

In the Market for Successful B2B Strategies

Industry insights
blogs Blogs

Pros and cons of Google’s AI overviews for B2B search marketing

Search Marketing
blogs How-to Guides

Inside the success of Gen Z and Millennial B2B marketers

Industry Insights Artificial Intelligence B2B Audiences
blogs Blogs

Can AI support authentic marketing?

B2B Marketing Insights
blogs Blogs

Data-driven insights on navigating budget changes for H2 planning

Full Funnel Marketing
blogs How-to Guides

Expert exchange on personalized marketing campaigns

B2B Audiences
blogs Blogs

Understanding Google Ads' changes to keyword match types

Search Marketing
blogs Blogs

Creating a Cycle of Success in 2H 2024

Industry insights
blogs How-to Guides

Why marketers pair content syndication with programmatic

Content Syndication Programmatic
blogs Blogs

How to improve B2B data quality

Data Strategy
blogs Blogs

How to expand your B2B audiences (and why it’s a good idea)

B2B Audiences
blogs How-to Guides

Expert exchange on optimizing B2B marketing with Generative AI

Artificial Intelligence
blogs Blogs

Data Confidence Is the Foundation of an Effective Marketing Strategy

Industry insights
blogs Blogs

Effective paid search strategies to combat rising CPCs

Search Marketing
blogs Blogs

Digital marketing trends from the 2024 Forrester B2B Summit

Industry insights
blogs Blogs

2024 B2B marketing trends: A light at the end of the tunnel

Industry insights
research and reports Research and Reports

Research reveals insights on data strategy, audience outreach, authenticity, and AI in 2024

Data Strategy Industry Insights B2B Audiences
blogs Blogs

How to build an audience using your ICP

Programmatic B2B Audiences
blogs Blogs

A Number of New Beginnings to Welcome Spring

Industry insights
blogs Blogs

Case study: Channel recruitment for global datacenter vendor

Lead Generation Case Study
blogs Blogs

Benefits of integrating digital awareness in B2B outreach

Full Funnel Marketing
Case Studies Case Studies

1.5M closed revenue and successful IPO thanks to BDR program
blogs Blogs

How to max out Performance Max campaigns for B2B

Search Marketing
blogs Blogs

13 signs you need a marketing database

Data Strategy
blogs How-to Guides

Not all intent data providers are created equal

Intent Data
blogs Blogs

How to choose intent topics

Intent Data
blogs Blogs

Reflecting on 2023: A Year of Change

Intent Data
blogs Blogs

Step out of the Data Dead Zone with intent-based marketing

Intent Data
blogs Blogs

Spring into Success: Anteriad Named a Strong Performer in Key B2B Analyst Reports

Industry insights
blogs Blogs

4 ways to elevate your multichannel marketing with intent data

Intent Data
research and reports Research and Reports

Anteriad named a Strong Performer in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2024

Data Strategy Full Funnel Marketing
blogs Blogs

6 ways AI enhances programmatic advertising

Programmatic Artificial Intelligence
Checklists Checklists

Programmatic marketing FAQs

Programmatic
Infographics Infographics

Intent data infographic: The secret to solving your lead challenges

Intent Data
blogs How-to Guides

Why Anteriad is a first-choice intent data provider for B2B campaigns

Intent Data
blogs Blogs

7 tips to increase lead form conversion rates

Search Marketing
Checklists Checklists

How to get out of the Data Dead Zone

Data Strategy
blogs Blogs

Strategies to level up your demand strategy

Industry insights
blogs Blogs

How intent data enhances programmatic ads

Intent Data Programmatic
blogs Blogs

7 tactics for reactivating B2B customers and improving retention rates

Full Funnel Marketing
blogs Blogs

Revitalize your B2B data strategy: Step 1 out of the Data Dead Zone 

Data Strategy
blogs Blogs

Starting out the New Year ahead with rock solid data and technology

Industry insights
blogs Blogs

What you should know about programmatic advertising metrics

Programmatic
blogs Blogs

What to expect from B2B marketing and sales in 2024

Programmatic
blogs Blogs

Lead alignment: The key to sales success

Lead Generation
blogs Blogs

In-house or outsourced? Pros and cons of outsourcing B2B content

Full Funnel Marketing
blogs Blogs

How to gain a competitive edge in Q1 for your B2B paid media strategy

Search Marketing
Quizzes Quizzes

Data Dead Zone quiz

Data Strategy Intent Data
blogs How-to Guides

Don't get caught in the Data Dead Zone in 2024

Data Strategy Industry Insights
blogs Blogs

Five reasons to use Enhanced Intent to connect with in-market buyers

Intent Data
blogs Blogs

Marketer to marketer: Lessons learned from running programmatic

Programmatic
blogs Blogs

7 reasons to include content syndication into your integrated strategy

Content Syndication
blogs Blogs

Discover the power of voice search going into 2024

Search Marketing
blogs Blogs

Getting results: Best practices for B2B programmatic marketing

Programmatic
blogs Blogs

How AI in marketing will improve the B2B buyer’s journey in 2024

Data Strategy Full Funnel Marketing Artificial Intelligence
blogs Blogs

B2B marketing planning: 2024 is the time to lean into buying groups

Buying Groups
blogs Blogs

Giving thanks to great opportunity ahead

Industry insights
blogs Blogs

Event marketing guide: How to get more prospects at your B2B event

Full Funnel Marketing B2B Audiences
blogs Blogs

Four ways to generate quality leads with intent-based lead generation

Intent Data Full Funnel Marketing
blogs Blogs

Recapping Google’s October surprise: A search algorithm update

Search Marketing
blogs Blogs

Three ways to speed up your lead funnel with intent-based lead gen

Intent Data Full Funnel Marketing
blogs Blogs

AI can only change the world if it has the right data

Data Strategy Industry insights Artificial Intelligence
blogs Blogs

Five strategies to boost intent-based lead generation

Intent Data Full Funnel Marketing
blogs Blogs

Enhance ROI from B2B events

Lead Generation
blogs Blogs

Maximizing event follow-up with Lead Verifier

Lead Generation Case Study
blogs Blogs

Scale sales globally through Channel Partners with Channel Concierge

Case Study
blogs Blogs

BNZSA, powered by Anteriad, is set to revolutionize the EMEA B2B intent market with the launch of Enhanced Intent, a multilingual, Artificial Intelligence, and human-verified intent solution

Intent Data Data Strategy Full Funnel Marketing
blogs Blogs

Engage your pipeline with Enhanced Digital Content Syndication

Content Syndication
blogs Blogs

7 demand gen strategies to hit your B2B marketing goals in Q4

Full Funnel Marketing
Quizzes Quizzes

Intent data quiz

Intent Data
Infographics Infographics

What gives B2B Data Heroes their superpowers?

Buying Groups Data Strategy Industry Insights
blogs Blogs

How to choose the right B2B content syndication partner

Content Syndication
blogs Blogs

Meeting goals and making plans: Finding success in Q4 and beyond

Industry insights
blogs Blogs

The marketer's guide to maximizing B2B display advertising campaigns

Programmatic
blogs Blogs

Data privacy tips: 3 core principles for a changing data landscape 

Data Strategy
blogs Blogs

Insights and actions create a memorable experience

Industry insights
blogs Blogs

7 benefits of using content hubs in B2B outreach

Full Funnel Marketing
blogs Blogs

Effective localization strategies to succeed in new markets

B2B Audiences Lead Generation
blogs Blogs

Enhance your sales outreach: Propelling your Q3 pipeline to Q4 success

Programmatic Lead Generation
blogs Blogs

Introducing the Anteriad Promoter Program

Programmatic Opportunity Finder BNZSA
Checklists Checklists

Checklist: How to Develop a Demand Strategy

Full Funnel Marketing
blogs Blogs

Data hygiene best practices to beat common data challenges

Data Strategy
Videos Videos

Breaking Down the 2023 Marketing Data Impact Report webinar

Buying Groups Data Strategy Industry Insights
blogs Blogs

B2B marketing trends Q&A: Transforming strategies for the future

Full Funnel Marketing Industry insights Artificial Intelligence
blogs Blogs

Anteriad named to Inc. 5000 list for second straight year, placing in the top 30%

Industry insights
research and reports Research and Reports

Outlook for B2B Marketing: A Market in Transformation whitepaper

Full Funnel Marketing Industry Insights
Videos Videos

Understanding the New Buyer Journey Insights Into B2B Omnichannel Marketing Transformation

Data Strategy Full Funnel Marketing Industry Insights
blogs Blogs

How to use intent data: Follow in the Data Heroes’ footsteps

Intent Data Data Strategy
blogs Blogs

Anteriad Marketing Cloud is a Sammy Award winner for the second straight year

Intent Data Industry insights
blogs Blogs

Consumerization of B2B marketing: What it is and why it’s important 

Industry insights B2B Audiences
blogs Blogs

Recognizing the elements of B2B marketing success

Industry insights
blogs Blogs

How to find B2B buying groups with intent data

Intent Data Data Strategy Buying Groups
Videos Videos

What is intent data?

Intent Data
blogs Blogs

Personalization at scale is closer than you think

Data Strategy Full Funnel Marketing Artificial Intelligence
blogs Blogs

3 considerations for a stronger programmatic advertising strategy

Programmatic
blogs Blogs

Insights and highlights from a thriving June in B2B marketing

Industry insights
blogs Blogs

6 takeaways from the 2023 Forrester B2B Summit

Intent Data Full Funnel Marketing Buying Groups
blogs Blogs

4 tips to get started with programmatic advertising

Programmatic
blogs How-to Guides

4 Steps to Become a Data Hero

Buying Groups Data Strategy Industry Insights
blogs Blogs

Get the right audience to your event with Opportunity Finder

Programmatic
blogs Blogs

Do you need to pivot your B2B demand generation strategy?

Data Strategy Full Funnel Marketing
blogs Blogs

Anteriad named a Strong Performer for intent data capabilities

Intent Data Industry insights
blogs Blogs

4 reasons to use B2B marketing managed services

Data Strategy Full Funnel Marketing
blogs Blogs

Maximize B2B content syndication with intent data providers

Intent Data Content Syndication
blogs Blogs

The benefits of buying group scoring

Intent Data Content Syndication
blogs Blogs

How to drive revenue: Takeaways from high-growth B2B marketers

Intent Data Data Strategy Buying Groups
research and reports Research and Reports

The 2023 Marketing Data Impact Report: B2B Marketers Under Pressure to Prove It or Pull Their Hair Out

Buying Groups Data Strategy Full Funnel Marketing
blogs Blogs

B2B sales and marketing terms: A complete glossary

Full Funnel Marketing Industry insights
blogs Blogs

Growth happens: Getting out in front globally and locally

Industry insights
blogs Blogs

Save up to 44% by switching to Anteriad’s SDR-Sales-as-a-Service model

B2B Audiences Opportunity Finder BDR
blogs Blogs

How to choose the right asset for B2B content syndication

Content Syndication
blogs Blogs

Anteriad acquires BNZSA

Industry insights
Case Studies Case Studies

Anteriad data outperforms non-certified data with Causal IQ

Data Strategy Programmatic
blogs How-to Guides

Effective Content Syndication Strategies: A Marketing Guide for Successful Campaigns

Content Syndication
blogs Blogs

How to change target audiences and refine B2B audiences 

Data Strategy B2B Audiences
blogs Blogs

Turning Insight into Action

Industry insights
blogs Blogs

Bing AI integration: How it will change B2B search marketing

Search Marketing Artificial Intelligence
blogs Blogs

How to identify and evaluate B2B buying groups

Buying Groups
blogs Blogs

Great things start with small insights

Industry insights
blogs Blogs

The use of AI in B2B content creation

Artificial Intelligence
blogs Blogs

How to get the most ROI from content syndication

Content Syndication Full Funnel Marketing
blogs How-to Guides

Part 3: 10 Ways to Put Intent Data to Work

Intent Data
blogs How-to Guides

Part 2: Intent at Every Stage of Your Funnel

Full Funnel Marketing Intent Data
blogs Blogs

Avoid content fatigue and maximize your lead generation eco-system

Lead Generation Case Study
blogs How-to Guides

Part 1: Quick Start Guide to Intent-Based Marketing

Intent Data
blogs Blogs

SEO best practices to drive traffic and conversions

Search Marketing
blogs Blogs

Take a data-driven approach to success in 2023

Industry insights
blogs Blogs

A marketer’s guide to data strategy

Data Strategy
blogs Blogs

Identify, engage and close accounts with Anteriad's Opportunity Finder

Lead Generation Case Study
blogs Blogs

Anteriad predicts the top 3 B2B marketing trends for 2023

Industry insights
blogs Blogs

Switch to hybrid BDR model and SDR model to benefit sales pipeline

B2B Audiences Lead Generation
blogs Blogs

Power lead generation campaigns with intent data

Intent Data Full Funnel Marketing
blogs Blogs

Anteriad and Neutronian: Committed to Data Quality and Compliance

Data Strategy
blogs Blogs

Happy Holidays from Anteriad

Industry insights
blogs Blogs

Our Take on 3 B2B Marketing Predictions for the New Year

Industry insights Artificial Intelligence
blogs Blogs

Data and Martech Trends for 2023

Data Strategy Industry insights
blogs Blogs

3 Takeaways from Get In Front, Milwaukee!

Industry insights
blogs Blogs

3 Steps For Analytics Success

Data Strategy
blogs Blogs

What You Need to Take the Lead

Industry insights
blogs Blogs

3 Questions to Ask When Setting Your Marketing Budget for 2023

Data Strategy Industry insights
blogs Blogs

It's Official: Anteriad Is a Great Place to Work

Industry insights
blogs Blogs

What Are High-Growth Companies Doing Differently? 

Data Strategy
blogs Blogs

Breaking Down the Data: Data Management 

Data Strategy
blogs Blogs

Digital awareness campaigns with a purpose

B2B Audiences
blogs Blogs

Breaking Down the Data: Strategy Pays Off

Data Strategy
blogs Blogs

Breaking Down the Data: Marketing Revenue and Budgets

Data Strategy
Videos Videos

Data-Driven Marketing to Analyze Customer Behaviors​
blogs Blogs

Re-engage sales pipeline and focus on high value opportunities

Lead Generation Case Study
blogs Blogs

Data Driven Marketing: What It Is and Why It's So Effective

Data Strategy
blogs Blogs

The Top 5 (ok 6) Data Mistakes that Marketers Make

Data Strategy
blogs Blogs

The Success of a Marketing Campaign Relies on Data

Data Strategy
blogs Blogs

2022 Marketing Trends: UK vs. US

Industry insights
blogs Blogs

Channel your MDF investment into Virtual Teams 

Industry insights
blogs Blogs

How to Conduct a Data Audit

Data Strategy
blogs Blogs

Anteriad's Lead Verifier - make your pipeline work harder

Lead Generation Case Study
blogs Blogs

3 Ways to Spark Creativity: Demand Generation Edition 

B2B Audiences
blogs How-to Guides

How to Develop a Demand Strategy

Full Funnel Marketing
blogs Blogs

How pre-IPO companies can meet global revenue targets

Full Funnel Marketing Lead Generation
blogs Blogs

Inc. 5000 Ranks Anteriad Among America’s Fastest Growing Companies

Industry insights
research and reports Research and Reports

The 2022 Outlook on Data and Technology

Data Strategy Industry Insights
Checklists Checklists

5 Steps to Improve Your SEO

Search Marketing
blogs Blogs

The Marketer’s Guide to Customer Data Platforms (CDPs) 

Data Strategy
Videos Videos

How Data And Creativity Can Drive Demand
blogs Blogs

How to Start Using Buying Groups 

Buying Groups
blogs Blogs

Learn How OpenText Has Earned 6X ROI to Take The Lead In Their Market 

Content Syndication
blogs Blogs

B2B Buying Groups: What You Should Know 

Buying Groups
Case Studies Case Studies

OpenText Partnership Generates 6x ROI With Improved Yield and Lead Quality

Content Syndication Intent Data Programmatic
blogs Blogs

Virtual Teams: The solution to BDR burnout and the Great Resignation

Lead Generation
Videos Videos

How Creative Content Wins Over B2B Audiences
Videos Videos

How Does Marketing Operations Drive Business Growth?
Videos Videos

How Fractional Executives Fuel Business Growth
Videos Videos

How to Increase Sales with Business Value Conversations
Videos Videos

How to Leverage B2B Intent Signal Data Effectively
Videos Videos

How to Prep Your Sales Practices for New Markets
Videos Videos

How Video is Redefining B2B Marketing
Videos Videos

Practical Marketing Ideas to Rev Up Your Startup
Videos Videos

Psychological Safety and Leadership During Disruptive Times
blogs Blogs

Choosing an Intent Data Provider: 6 Questions to Ask Before You Buy

Intent Data Data Strategy
Case Studies Case Studies

1,033% increase in click-through rates and 292% improvement in conversions

Search Marketing
Case Studies Case Studies

133% lift in campaign performance and 6x ROI for company client

Full Funnel Marketing Programmatic
blogs How-to Guides

4 Steps to Build Your Optimal Audience

Data Strategy B2B Audiences
Case Studies Case Studies

4:1 return on ad spend for acquiring new members

Data Strategy B2B Audiences
Case Studies Case Studies

98% higher click-through rates on social media and 1900% higher programmatic click-through rates

Programmatic
blogs Blogs

How to Choose a DSP Solution for B2B Programmatic Advertising

Programmatic
Videos Videos

Building Optimal Audiences for Demand Generation with Lana Warner
Checklists Checklists

Checklist: How to Select an Intent Data Provider

Intent Data
Videos Videos

Content Strategies That Speak to Your Customers with Rachit Dayal
Videos Videos

From Strategy to Revenue with Joe Martin
Videos Videos

How Data Can Be A Marketer’s Secret Weapon with Theresa Kushner
Videos Videos

How to Achieve Revenue Based Results with Aristomenis Capogeannis
Videos Videos

How To Expand Your Digital Audiences with Kathi Gray
Videos Videos

Leadership Interview with Rob Sanchez and RK Maniyani
Videos Videos

Personalization at Scale with Mark Kilens
Videos Videos

Tactics for Email Privacy & Email Marketing with Ray Estevez
Case Studies Case Studies

50% increase in click-through rates and 32x ROI

Intent Data
Videos Videos

Activating an Intent Strategy to Build Lead Flow and Revenue
blogs How-to Guides

How to Select an Intent Data Provider

Intent Data
blogs Blogs

Best practices to drive effective demand generation in EMEA

Lead Generation
blogs Blogs

11 Reasons Lead Generation Needs Content Syndication

Content Syndication
research and reports Research and Reports

Data and Tech: Enterprise B2B Marketing Priorities for 2023

Data Strategy Industry Insights
blogs Blogs

The Pros and Cons of B2B Display Advertising

Programmatic
blogs Blogs

Intent Data: What It Is and Why You Need It

Intent Data B2B Audiences
blogs Blogs

The Future of Display Ads without Third-party Cookies

Programmatic Industry insights
blogs Blogs

The Long Affair: Why Do B2B Sales Take So Long to Close?

Buying Groups B2B Audiences
blogs Blogs

Important Models, Benefits and Challenges of Multi-Touch Attribution

Data Strategy
blogs Blogs

Do you need a data protection officer (DPO) for GDPR ?

Data Strategy
blogs Blogs

How B2B Content Syndication Helps You Grow Quality Leads

Content Syndication
blogs Blogs

How Do Marketing and Sales Effectively Align with Intent Data?

Intent Data
blogs Blogs

Get to Know the Buying Groups that Really Make the Purchase Decision

Buying Groups
blogs Blogs

Demand Gen Report: The Importance Of Accuracy, Truth & Transparency In Intent Data

Intent Data
blogs Blogs

Intent Empowers You to Prioritize Accounts and Find New, Fast Opportunities for Revenue

Intent Data
blogs Blogs

Simplicity, Data Quality Will Be Focus of Tight 2022 Martech Budgets

Data Strategy
blogs Blogs

5 questions you should ask when measuring programmatic ad campaigns

Programmatic
blogs Blogs

12 Ways to Use Buyer Intent Signals as Your Sales Advantage

Intent Data
blogs Blogs

Intent Data - The Fundamental Missing Link In Predictive Analytics

Intent Data
blogs Blogs

Utilize cohort targeting to gain deep B2B customer insights

Data Strategy B2B Audiences
blogs Blogs

CTV and OTT’s Role In B2B World and Its Emerging Significance

Programmatic
blogs Blogs

3 Ways To Drive Programmatic Ad Performance With Intent Data

Intent Data Programmatic
blogs Blogs

Outsource business development: Free up your sales team to sell

Lead Generation
blogs Blogs

3 Ways To Bring More Inbound Leads Into Your Pipeline

Full Funnel Marketing
blogs Blogs

Basware and Anteriad: An outsourced BDR program that delivers

B2B Audiences Lead Generation BDR
blogs Blogs

Behavioral Targeting: What B2B Marketers Should Know

B2B Audiences
blogs Blogs

How Intent Data Answers BANT Questions

Intent Data
blogs Blogs

What to Expect from a Data-Driven Demand Generation Partner

Full Funnel Marketing
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