Anteriad CEO, Rob Sanchez, featured in Forbes Business Council article on understanding audiences as an ongoing practice, combining data and modeling in order to get actionable insight.

There is a reason why the old adage is “know thy customer” and not “know thy target audience.” Knowing your customer is a lot easier. You can talk to your customer directly and develop a relationship with them over time that provides a trove of insights. Knowing the customer and knowing your target audience is a continuum, and they are not mutually exclusive concepts. Therein lies a huge advantage: By knowing your customers, you can create a scalable omnichannel audience targeting strategy.

Read this article in its entirety in Forbes Business Council.

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