Must-Do Steps To Better Understand Your B2B Target Audience

Posted July 26, 2021

Must-Do Steps To Better Understand Your B2B Target Audience

Posted July 26, 2021

Anteriad CEO, Rob Sanchez, featured in Forbes Business Council article on understanding audiences as an ongoing practice, combining data and modeling in order to get actionable insight.

There is a reason why the old adage is “know thy customer” and not “know thy target audience.” Knowing your customer is a lot easier. You can talk to your customer directly and develop a relationship with them over time that provides a trove of insights. Knowing the customer and knowing your target audience is a continuum, and they are not mutually exclusive concepts. Therein lies a huge advantage: By knowing your customers, you can create a scalable omnichannel audience targeting strategy.

Read this article in its entirety in Forbes Business Council.

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