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Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Audience Identification + Activation
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Boost sales with expert BDRs and SDRs focused on prospecting to closing with key decision-makers.
BDR + SDR-as-a-Service
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Enhance engagement with buyers using our managed services, which leverage global B2B data and proprietary technology.
Demand Generation + Performance Marketing
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Access insights for data-driven decisions and trend analysis in marketing with our analytics services.
Analytics + Intelligence
Use Cases
Anteriad Analytics

Prove what's working and secure the budget you need.

Content Syndication + Programmatic Advertising

Accelerate pipeline with integrated content syndication and programmatic.

BDR-as-a-Service for Events

Turn event interest into real attendance and real pipeline.

Anteriad Buying Groups

See your full buying groups. Reach the people who drive decisions.

 

Anteriad Marketing Cloud

Our B2B data platform gives you multi-dimensional views of your customers and prospects through self-service and managed services, including buying group profiling and activation, cross-channel campaigns, and content syndication.

Our History

Anteriad has 24 years of helping customers define, engage, and convert their ideal in-market buyers. Thank you for your interest in our journey!

Our history

Anteriad has 24 years of helping customers define, engage, and convert their ideal in-market buyers. Thank you for your interest in our journey!

Timeline-for-site

Our history

Anteriad has a rich history of helping customers define, engage, and convert their ideal in-market buyers.

  • timeline-merit-direct

    2000

    Company founded as MeritDirect
  • timeline-dovetail

    Q2 2016

    Dovetail Acquisition

    Added proprietary marketing database platform and marketing analytics.
  • timeline-mountaingate-capital

    2019

    Mountaingate Investment
  • timeline-compass

    Q1 2020

    Compass Acquisition

    Expanded owned data assets, added data origination and compilation expertise, increased ability to provide custom datasets.
  • timeline-180-by-two

    Q4 2020

    180byTwo Acquisition

    Increased quality and breadth of digital and intent data. Enhanced ABM and activation capabilities. Added programmatic audiences.
  • timeline-true-influence

    Q4 2021

    True Influence Acquisition

    Strengthened demand generation, content syndication and ABM capabilities. Added Marketing Cloud and TripleCheck Verification.
  • timeline-anteriad

    Q2 2022

    Rebranded as Anteriad

    Integration of people, products and processes to bring new value to customers and the market.
  • timeline-bnzsa

    Q2 2023

    BNZSA Acquisition

    Added high-quality GDPR-compliant data and solutions, including BDRs/SDRs speaking 26 languages.