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Account Based Marketing
How to start running ABM without adding to your martech stack
B2B marketing has shifted from traditional methods to digital tactics. The COVID-19 pandemic only accelerated the buyer’s journey transformation as customers were no longer in the office. To effectively reach customers, marketers invested in martech tools, sometimes more than necessary. That’s where account-based marketing (ABM) comes in. The beauty of ABM is that you don’t need to add more tools to your stack. Read how you can customize an ABM strategy to meet your specific needs and work with your current set of tools.
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Boost Engagement with these Account-Based Marketing Tactics
There’s a lot of buzz around account-based marketing (ABM). It can be a shining star among B2B strategies for boosting buyer engagement. Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Well, you’re in luck — we’ve collected a list of ABM practices you can start implementing today.
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3 Ways to Spark Creativity: Demand Generation Edition
Driving demand may seem like it’s all about the numbers, but creativity is often the ingredient that takes it the extra mile. Every year, half of the viewing audience at […]
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Why Is ABM Important?
More than 100 years ago, retail magnate John Wanamaker was famously quoted saying, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” A century later, […]
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