Ebooks & Checklists

4 Steps to Build Your Optimal Audience

In an ideal world, buyers would contact potential vendors as soon as they decided to purchase a solution. Unfortunately, that’s not the world we live in.

In 2015, Google found that the average B2B buyer conducted 12 searches before even engaging a specific brand’s website – let alone talking to a salesperson.

And that trend has continued.

Forrester found that in 2021, the average purchase involved 27 interactions overall, which included gathering information from “almost anywhere.”

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