Skip to content
Close
SEARCH
Contact Us
Contact Us
icon-magnet-people
Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Audience Identification + Activation
icon-bdr-sdr
Boost sales with expert BDRs and SDRs focused on prospecting to closing with key decision-makers.
BDR + SDR-as-a-Service
icon-graph-search
Enhance engagement with buyers using our managed services, which leverage global B2B data and proprietary technology.
Demand Generation + Performance Marketing
icon-brain-lightning
Access insights for data-driven decisions and trend analysis in marketing with our analytics services.
Analytics + Intelligence
Use Cases
Anteriad Analytics

Prove what's working and secure the budget you need.

Content Syndication + Programmatic Advertising

Accelerate pipeline with integrated content syndication and programmatic.

BDR-as-a-Service for Events

Turn event interest into real attendance and real pipeline.

Anteriad Buying Groups

See your full buying groups. Reach the people who drive decisions.

 

Anteriad Marketing Cloud

Our B2B data platform gives you multi-dimensional views of your customers and prospects through self-service and managed services, including buying group profiling and activation, cross-channel campaigns, and content syndication.

Personalization at Scale with Mark Kilens

Do you need help delivering personalized experiences at scale? Look no further than Mark Kilens, VP of Content and Community at Drift, for expert advice on personalization at scale.

In this informative resource page, Mark shares his insights on the importance of using intent data to personalize people’s experiences and strategies to try when first getting started. He also highlights the significance of practicing your ABC’s (always be capturing) and understanding the art and science behind personalized content.

Mark’s experience overseeing Drift’s content and education strategy, as well as Drift Insider which has 45,000+ members, makes him an expert in the field of personalization at scale. He also provides tips and suggestions regarding campaign development, intent data usage, and accurately testing personalized content and its performance.

If you want to improve your personalization efforts and deliver experiences that truly resonate with your audience, this resource page is a must-read. So, join Mark Kilens as he shares his knowledge and insights on personalization at scale and takes your personalization efforts to the next level.