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AnteriadSep 23, 2020 12:00:42 AM2 min read

True Influence Wins Second Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”

Annual awards program recognizes the top companies, technologies and products in the global marketing, sales, and advertising technology industry

PRINCETON, N.J., Sept. 23, 2020 – True Influence, powered by MeritB2B, the technology leader of intent-based sales and marketing solutions, today announced that the company has been named the winner of the “Best Influencer Marketing Management Platform” award for the second straight year by the 2020 MarTech Breakthrough Awards Program. This year the True Influence Marketing Cloud™ was selected for the award with the company’s InsightBase® solution being the award recipient in 2019.

The True Influence Marketing Cloud provides intent-driven, multi-channel account-based demand generation. It gives B2B marketing and sales organizations comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. It includes an integrated interface that provides real-time account-level engagement and campaign performance data, allowing users to forecast and refine campaigns for the best ROI on their sales and marketing investment.

The True Influence Marketing Cloud is an integrated, account-based digital marketing solution that allows organizations to optimize their sales and marketing operations, whether its Account-Based Marketing (ABM), Net New or a mix of approaches. True Influence provides high quality data that powers the total market and reach analysis, engagement reporting and campaign performance forecasting.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world.

“The True Influence Marketing Cloud provides integrated channels on-time and accurate demand generation, brand protection, and channel analytics critical to success of any integrated marketing campaign,” said James Johnson, managing director at MarTech Breakthrough. “The ideal marketing cloud uses automation to coordinate multiple channels simultaneously for more impactful campaigns, and True Influence is delivering on that ideal with a breakthrough platform that we are thrilled to recognize in our annual MarTech Breakthrough Awards program.”

About True Influence

True Influence is the pioneer in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Their proprietary approach to identity resolution and intent signal analysis is unique in that they collect and catalog decision-makers’ content consumption behaviors across the internet. They expertly leverage data, technology, and content to drive high-impact marketing campaigns to help their customers win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies including industry leading enterprise technology brands.  For more information visit True Influence at www.trueinfluence.com.

About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

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