Skip to content
Self-service solutions providing high-fidelity B2B data with custom and always-on audiences to help you reach the right people across all your channels. 
Managed services to help you identify the right buyers and drive full-funnel engagement with our high-fidelity B2B data and proprietary technology.
Gain insights to help you make data-driven decisions and stay ahead of emerging trends in the marketing landscape through business intelligence and analytics services.
Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.
AnteriadJul 13, 2021 12:00:43 AM1 min read

True Influence Successfully Completes SOC 2 Type 2 Customer Data Security Certification

PRINCETON, NJ, July 13, 2021 – True Influence, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, today announced it has successfully completed the Service Organization Control (SOC) 2 Type 2 audit and certification for the second year in a row. This report is the most comprehensive within the SOC protocol. Completing this rigorous requirement is another way True Influence proves its system is designed to keep its customers’ sensitive data secure.

The audit report examines controls related to security, availability, systems processing integrity, confidentiality, and privacy of information. The SOC 2 Type 2 audit found that True Influence meets the standards for customer data security and availability trust services principles with zero exceptions listed.

“This achievement demonstrates True Influence’s ability to implement critical security policies and our commitment to compliance,” said Ray Estevez, CIO at True Influence. “Our customers can trust that our data-driven solutions deliver the highest quality data which is managed under the highest data privacy and governance standards.”

The SOC 2 Type 2 audit is completed annually, demonstrating True Influence’s ongoing commitment to security and compliance for all its solutions.

It is True Influence’s policy to respect their customers’ privacy regarding any information that may be collected, how that information may be used and/or shared with others, how it is safeguarded, and how their customers choose to control its use in connection with their marketing activities. The company is also 100 percent can-spam compliant with a zero-tolerance spam policy.

About True Influence

True Influence is the pioneer in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Their proprietary approach to identity resolution and intent signal analysis is unique in that they collect and catalog decision-makers’ content consumption behaviors across the internet. They expertly leverage data, technology, and content to drive high-impact marketing campaigns to help their customers win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies including industry leading enterprise technology brands.  For more information visit True Influence at