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AnteriadJul 28, 2020 12:00:17 AM1 min read

True Influence Successfully Completes SOC 2 Type 2 Certification for Service Organizations, Meeting Security and Availability Standards

PRINCETON, NJ, July 28, 2020 – True Influence, powered by MeritB2B, the technology leader of intent-based sales and marketing solutions, today announced that it has successfully completed the Service Organization Control (SOC) 2 Type 2 audit for Service Organizations from the American Institute of Certified Public Accountants (AICPA).

This certification affirms that True Influence’s information security policies, procedures, practices and operations meet the stringent standards for a service organization relevant to security, availability, processing integrity, confidentiality and privacy. 

“As the data industry progresses and grows, there is an increased need for trust and transparency from companies to their customers,” said Brian Giese, CEO of True Influence. “This SOC2 certification further signifies our commitment to provide high-level security practices with all our solutions, giving our customers peace of mind.” 

It is True Influence’s policy to respect their customers’ privacy regarding any information that may be collected, how that information may be used and/or shared with others, how it is safeguarded, and how their customers’ choose to control its use in connection with their marketing activities. The company is also 100 percent Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) compliant and have a zero-tolerance spam policy. 

About True Influence

True Influence is the pioneer in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Their proprietary approach to identity resolution and intent signal analysis is unique in that they collect and catalog decision-makers’ content consumption behaviors across the internet. They expertly leverage data, technology, and content to drive high-impact marketing campaigns to help their customers win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies including industry leading enterprise technology brands.  For more information visit True Influence at