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AnteriadMar 10, 2021 12:00:03 AM3 min read

True Influence and Lotame Partner to Drive Programmatic Display for B2B Marketers

PRINCETON, NJ, March 10, 2021 – True Influence, powered by MeritB2B, the technology leader of data-based sales and marketing solutions, today announced a partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising. Under the new partnership, True Influence will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), the world’s largest second- and third-party data marketplace.

“We recognize the importance of optimizing accurate data to successfully target and engage B2B buyers through programmatic display advertising,” said Brian Giese, CEO of True Influence. “Partnering with Lotame allows us to extend our network of potential customers by making our data more accessible.”

LDX gives buyers direct access to hundreds of premium sellers with high-quality, custom fit second-party data as well as Lotame’s global third-party data marketplace. The marketplace provides instant access to thousands of pre-packaged and custom audience segments, built to drive digital media into programmatic destinations around the world.

“As we’ve seen, not all data is created equal. For B2B marketers, in particular, the quality of data can make or break their sales and marketing success,” said Ed Leahy, Senior Director, Data Solutions, Lotame. “Partnering with True Influence gives us the confidence that we are providing a trusted source of accurate data to marketers, agencies and media companies for successful programmatic campaigns.”

True Influence supplies high-quality data that provides total market and reach analysis, engagement reporting, and campaign performance forecasting. The company uses a three-pronged process of proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered. It starts with an Identity Graph Triangulation™ where records are matched to build a cohesive, omnichannel view of individual customers. These customer records are then analyzed by the True Influence Relevance Engine™, where advanced intent monitoring analytics using natural language processing, machine learning, and artificial intelligence examine behaviors that identify billions of intent signals to get a clear picture of the total active market (TAM) for specific products and solutions. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100 percent correct and guaranteed.

About Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises. Our connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service make us the trusted choice for marketers, agencies and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments. Lotame serves its global clients with offices in New York City, Columbia MD, Argentina, London, Mumbai, Singapore and Sydney. Learn more at www.lotame.com

Lotame and related logos are registered trademarks or trademarks owned by Lotame Solutions, Inc. in the U.S. and/or other countries. All Rights Reserved. All other trademarks and trade names are properties of their respective owners.

About True Influence

True Influence is the pioneer in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Their proprietary approach to identity resolution and intent signal analysis is unique in that they collect and catalog decision-makers’ content consumption behaviors across the internet. They expertly leverage data, technology, and content to drive high-impact marketing campaigns to help their customers win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies including industry leading enterprise technology brands.  For more information visit True Influence at www.trueinfluence.com.

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