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AnteriadNov 13, 2024 3:56:11 AM< 1 min read

The Value Of Service In A Data-Driven Future

Anteriad CEO Rob Sanchez discusses how more younger B2B buyers are embracing self-service than older generations. However, they are also more likely to express dissatisfaction with their buying experience. Technology like AI can help deliver automation scale and relevance, but buyers typically want human expertise on top of that.
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