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Audience Identification + Activation
Self-service solutions providing high-fidelity B2B data with custom and always-on audiences to help you reach the right people across all your channels. 
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Managed services to help you identify the right buyers and drive full-funnel engagement with our high-fidelity B2B data and proprietary technology.
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Anteriad Marketing Cloud
Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.
AnteriadNov 13, 2024 3:56:11 AM< 1 min read

The Value Of Service In A Data-Driven Future

Anteriad CEO Rob Sanchez discusses how more younger B2B buyers are embracing self-service than older generations. However, they are also more likely to express dissatisfaction with their buying experience. Technology like AI can help deliver automation scale and relevance, but buyers typically want human expertise on top of that.
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