The Art Of Rebranding: Integrating A New Acquisition Into A Brand

Rebranding after an acquisition is a delicate balancing act. This article provides a roadmap for merging brand identities while preserving the acquired company's valued culture.

Ensuring a smooth transition when folding in a newly acquired company requires careful planning across internal comms, legal, and marketing. Get insights from Dee Blohm, a marketing leader, who navigated this process across multiple international acquisitions.