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AnteriadJun 23, 2025 9:00:00 AM< 1 min read

Measuring the True Value of Search in B2B Marketing

Want to know what your paid search is really delivering? Anteriad's Senior Director of Paid Media, Andrea Duffy-Cabana, discusses how B2B marketers can use advanced testing methods to measure the true incremental impact of search and optimize budgets with confidence.

 
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