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AnteriadJan 6, 2025 9:15:00 AM< 1 min read

B2B Marketing Trends to Watch in 2025

B2B marketing in 2025 is set to evolve, and our CMO, Lynn Tornabene, shares her insights in this latest trends report from eMarketer. Some key takeaways for B2B marketers are how first-party data will be essential and how there is a crucial need to strike a balance between automation and authenticity. 
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