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Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Audience Identification + Activation
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Enhance engagement with buyers using our managed services, which leverage global B2B data and proprietary technology.
Demand Generation + Performance Marketing
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Boost sales with expert BDRs and SDRs focused on prospecting to closing with key decision-makers.
BDR + SDR-as-a-Service
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Access insights for data-driven decisions and trend analysis in marketing with our analytics services.
Analytics + Intelligence

Anteriad Marketing Cloud

Our B2B data platform gives you multi-dimensional views of your customers and prospects through self-service and managed services, including buying group profiling and activation, cross-channel campaigns, and content syndication.

Michael McLaren

Chief Executive Officer

Michael McLaren is Chief Executive Officer of Anteriad, where he leads the company’s strategy to help B2B organizations use data, technology, and marketing expertise to reach new buyers and drive growth. He brings more than 30 years of experience building and scaling marketing, data, and digital services businesses, with a deep focus on B2B and on helping clients grow and stay ahead of change.

Before joining Anteriad, Michael served as President at Bounteous, where he led strategic client relationships, drove the innovation agenda, and helped clients put generative AI to work in their businesses.

Previously, as Global CEO of Merkle B2B, Michael brought together B2B teams from across Dentsu International to establish a unified practice of more than 1,000 B2B professionals in 37 offices worldwide. He expanded the practice through five acquisitions in two years. Before that, as Merkle’s EVP, Hi-Tech and B2B Global Practice Lead, he built the practice around a single point of integrated engagement for major global and regional clients.

Earlier, Michael held global leadership roles across the McCann network. He served as Global CEO of MRM Worldwide, President of MRM USA, CEO of McCann USA, and Regional President, APAC, where he led 2,250 people across 14 countries from the Tokyo headquarters. Throughout his career, he has led global teams and partnerships for brands including IBM, Intel, Coca-Cola, and Microsoft.

The through-line in Michael’s career is bringing the power of data, technology and creativity together to help clients navigate change and find new pathways to growth. He sees himself as a builder of people, high performing teams and cultures, and believes the best results come from an environment of collaboration, openness and trust. Michael joined Anteriad because he believes in what the team has built for B2B marketers through world-class leadership in data, AI, technology, and human expertise and the role it plays in driving growth for our clients.

An Australian who has called New York, Sydney, Singapore, Tokyo and San Francisco home, Michael counts himself a true global citizen. He is married and the proud father of four amazing children.

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