Get in Front, Milwaukee 2026

Opening Remarks - Rob Sanchez, CEO | Anteriad

Kickoff: The day ahead and what you'll walk away with - Scott Tinkoff, Executive Vice President, Audience Identification + Activation | Anteriad

Lynn Tornabene, Chief Marketing + Product officer | Anteriad

Revenue growth got harder in 2026, but a specific group of B2B marketers is still hitting their numbers. What do they know that the rest of us don't? Lynn Tornabene, CMPO at Anteriad, walks through findings from the fifth annual B2B Marketing Edge Report to unpack the strategies separating top performers from the pack.

The short answer: control. Winners built a stronger data foundation, activated buying groups, invested in full attribution, and earned a seat in the room where revenue decisions actually happen. Expect real numbers, and practical moves you can make on Monday morning to close the gap. 

Adam Halfmann, VP Marketing + Digital Strategy | School Specialty

Maggie Dreyer, Senior Director Marketing | School Specialty

Donna Maurer, Director Customer Intelligence | School Specialty

Steph Mohlmann, VP Audience Identification + Activation | Anteriad

Lifecycle segmentation isn't a tactic at School Specialty. It's the backbone of the entire marketing system. In this session, their team shows how lifecycle health shapes the revenue plan and trended outlook, setting clear expectations for growth, retention, and reactivation before a single dollar goes to work. Then they'll follow those same lifecycle definitions into activation across direct mail, programmatic, and beyond, including how partners like Anteriad help scale reach responsibly and keep media spend in check.

You'll also see how lifecycle segmentation gives marketing and sales a shared language for prioritization and performance, and how it drives reporting in a world where attribution is imperfect and purchase cycles stretch across fiscal years. No false precision here. Just lifecycle movement, site-level impact, and directional signals that support confident decisions.

Walk away with a practical model for treating activation as execution within a system, not strategy in isolation, and a clearer path to unifying planning, spend discipline, sales alignment, and measurement in complex B2B environments.

Brent Wiltz, General Manager, Custom Shop | RTIC Outdoors

Whether you are a DTC brand expanding into B2B or a B2B marketer looking to reignite stalled growth, converting corporate buyers requires a smarter approach than traditional marketing can deliver.​ RTIC Outdoors faced this challenge directly. Despite a strong product portfolio and an established custom shop, B2B growth had plateaued. They needed a better way to reach the right buyers, prove impact, and scale with confidence.​

See how Anteriad Growth Accelerator transformed RTIC's B2B acquisition strategy using precision audience data, coordinated multi-channel messaging, and incrementality measurement that tied marketing directly to revenue.

Roy Wollen, B2B Marketer + Lecturer | Northwestern University

As B2B buyers face more choices, more information, and more uncertainty, organizations must rethink how they earn trust through the customer journey. This session will examine the evolving relationship between customer experience, buyer confidence, and business growth, highlighting strategies that leading organizations are using to create relevance, credibility, and long-term loyalty in an AI-driven marketplace.

The best insights often come from the person sitting right next to you. Attendees can participate in casual, free-flowing chats on the trends we're all chasing and the challenges nobody wants to admit out loud.

Move between tables, bring your questions and your hard-won expertise, and leave with a few new ideas. Topics to be announced.

Our moderators surface the ideas worth stealing and the questions worth chewing on.