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ANA Webinar: The Power of Unified Data in a Chaotic Marketing World

ANA_Anteriad 5.9.24 Event_final-1

Anteriad’s Scott Tinkoff presents at ANA’s upcoming webinar alongside Adam Halfmann of School Specialty in “The Power of Unified Data in a Chaotic Marketing World”. 

This session addresses the challenge of creating a single, comprehensive customer data source despite challenges arising from institutional data management, acquisitions, and diverse B2B and B2C interactions.  

Through collaboration with Anteriad and significant advancements in data quality and integration, School Specialty aims to develop a 'Golden Record' for enhanced individual customer understanding. This initiative promises improved customer experiences, marketing strategies, and stakeholder collaboration by consolidating data across multiple roles and buying behaviors.  

Join this webinar on June 13th at 3pm ET to explore the journey,  methodologies, and prospects for leveraging unified marketing data. 

ANA members can register here. Not a member? Contact us or inquire with your Anteriad sales rep for a complimentary pass!