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Karl Hjartarson

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Karl Hjartarson is Executive Vice President of Digital Performance & Operations at Anteriad, where he leads the expansion of the company's data-driven digital and Managed Services capabilities. He focuses on scaling revenue, strengthening operational excellence, and delivering measurable outcomes across programmatic, audience strategy, and omnichannel activation for B2B marketers. Karl specializes in building frameworks that connect strategy, technology, and execution while championing innovation in AI and automation, and he's known for building resilient, high-performing teams across trading, analytics, and campaign leadership.

Blog Post by Karl Hjartarson

Karl HjartarsonJuly 13, 20262 min read

Why Your DSP Is Only Telling You Half the Story

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