Global Playbooks, Local Wins: APAC's B2B Marketing Balancing Act

Join us for an exclusive cocktail reception and evening of insights, connections, and conversation as we unpack how global brands are bringing their strategies to life across APAC, and how regional teams are shaping the global playbook right back. 

We’re excited to hear from Kylie Summerhayes, Senior Director of Media at Salesforce, and Shivani Patel, VP at Dentsu ANZ, as they share their insights and ideas on staying true to global strategy while resonating with local realities. We encourage an open forum discussion with our guests to explore: 

• Balancing brand globally and regionally

• Media modeling meets culture

• Managing global stakeholders

• Unique APAC differences that matter

• When local culture overrides the global playbook

• Feedback growth between global and local teams 

Connect with peers, swap stories, and sip something good while getting inspired by how global and local teams are achieving success. 

When: Thursday, 20 November | 5:00pm – 8:00pm 
Where: Anteriad, Sydney | The Commons George Street 

Registration is required to attend.