Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Case Study
Anteriad data outperforms non-certified segments with Causal IQ
52%
higher click-through rate
52.5%
lower cost per acquisition
Challenge
Causal IQ tested the performance of Anteriad’s Neutronian certified data by benchmarking it against non-certified data from other providers. They measured the impact across key metrics—click-through rate (CTR), video completion rates, and cost per acquisition—within three advertiser categories: financial services, travel, and B2B telco.
Solution
Causal IQ partnered with Anteriad to conduct a rigorous, data-driven comparison across video and display campaigns:
1. Data segments compared:
- Anteriad's Neutronian certified data
- Non-certified data from alternative providers
2. Performance metrics evaluated:
- Click-through rate (CTR)
- Video completion rate
- Cost per acquisition
3. Industries assessed:
- Financial services
- Travel
- B2B telco
The test emphasized transparency and privacy-safe data practices, showcasing the value of certified, high-quality data.
Results
Anteriad data outperformed non-certified data across all metrics and industries:
Overall metrics:
- 52% higher CTR compared to non-certified data
- 52.5% lower cost per acquisition overall
By industry:
- Financial services: 50% higher CTR
- B2B telco: 40% lower cost per acquisition
- Travel: 66% higher CTR
Testimonial
In our test executed with Causal IQ, Anteriad’s Neutronian Certified data performed significantly better than non-certified data segments across several advertiser verticals.
This test shows that Anteriad’s high quality and privacy safe data can make a dramatic difference in campaign performance. We applaud Anteriad for delivering increased transparency and demonstrating the value of data quality to brands.
Lisa Abousaleh
Co-CEO and Founder
Neutronian