Technology Works Better with the Right Balance of Data and People

A recent DestinationCRM article emphasizes a critical gap in B2B marketing—while companies continue to invest in AI, CDPs, and marketing automation, many overlook the human expertise needed to fully leverage these technologies. Without the right talent to manage data, optimize integrations, and execute campaigns, even the best tools fall short. The takeaway? Marketers must rethink 2025 budgets to balance data, technology, and human expertise—because the best tools only work when the right people are behind them.