How Younger Marketers Are Shaping The Future Of B2B

In this latest Forbes article, SVP Marketing, Dee Blohm discusses how Boomer B2B marketers have seen massive shifts in their careers, from traditional methods to the rise of AI and digital platforms. Now, younger generations, like Gen Z and millennials, are embracing new tactics such as video and influencer marketing, while still valuing tried-and-true strategies like paid email. A mix of seasoned experience and fresh ideas is key to staying ahead in today's fast-evolving B2B landscape.