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B2B Digital Marketing
The Marketer’s Guide to Maximizing B2B Display Advertising Campaigns in 2023
In this guide, we will dive into the key steps to plan, execute, optimize and integrate display advertising within your go-to-market strategy. Follow these best practices to maximize the value of your B2B display campaigns.
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B2B Marketing Trends Q&A: Transforming Strategies for the Future
B2B marketing is undergoing a transformation driven by big advancements in tech and changing buyer behaviors. A new research study by Winterberry Group, Outlook for B2B Marketing: A Market in Transformation, shows that B2B marketing spending is projected to grow from $49.9 billion to reach $70 billion in the US through 2026.
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The Consumerization of B2B Marketing: What It is and Why It’s Important
The B2B marketing landscape is undergoing a significant transformation. From the way where we reach our customers to how they make purchase decisions, everything we B2B marketers do is evolving because B2B buyers are bringing their consumer buying behaviors to work. We recently partnered with the Winterberry Group to dive into what’s driving this transformation and how B2B marketers are responding.
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Personalization at Scale is Closer than You Think
Personalized B2B marketing is picking up steam and has become standard B2B practice. With the consumerization of B2B marketing, B2B buyers now expect brands to personalize even their early interactions. In the recent Winterberry Group research study, 51% of marketers recognized that personalization is becoming more important in content and media consumption for B2B customers.
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