Analytics + Intelligence
Ready to make informed marketing decisions for a brighter business future? Let us bring you data-driven clarity and direction. Our business intelligence and analytics managed service offerings enable better planning, management, and reporting. Whether you're looking for in-depth off-the-shelf data or full-scale hosted analytics services, we can put our data (and data scientists) to work for you.
If you're looking for help identifying your audience or with customer acquisition, we've got you covered. We also offer a unified platform so everything's in one place.
Anteriad Analytics + Intelligence
Gain insights from your data to create action-oriented, results-driven marketing strategies.
Get access to:
- Customer cohort analysis to help you better understand your customers
- Marketing effectiveness analysis to help you understand which parts of your marketing mix are driving the best results
- Multi-touch attribution modeling to track how specific your marketing tactics influence your customer journey
- Enhanced forecasting powered by our predictive analytics and AI
What this means for you:
- Optimize your campaign performance and maximize your ROI by working with our data scientists and analysts
- Understand which parts of your marketing mix are driving the best results with in-depth analysis
- Confidence setting goals and building strategies with our data and AI-enabled forecasting
- Forecast trends, assess contacts, and create responsive audiences for multichannel campaigns by using predictive analytics
- Identify cross-sell and upsell opportunities and model responses with our predictive analytics
Anteriad Data Management
Work with experts to centralize and organize your data.
Get access to:
- Data centralization and integration across your tech stack
- Immediate activation where your data is needed most with integration into existing tools
- A Customer Marketing Database to establish a single source of truth
What this means for you:
- Organized and standardized customer and prospect data— say goodbye to discrepancies and duplicates
Powered by Anteriad B2B Data
Data is at the core of everything we do. Our proprietary, privacy-compliant global B2B data leads the industry in depth and scale. We provide pre-activated, verified, complete and campaign-ready information that drives results. Our hyper-granular firmographic, contact and intent data gives you the information you need to make informed marketing decisions.
We’ll provide:
- Buyer intent data to identify prospects who are searching for your solution
- Multichannel information to help you reach customers where they are
- Accurate and up to date data so you can make informed marketing decisions
- Detailed contacts with titles, functions, purchase activity and social validation
76M
BUSINESSES (US/INTERNATIONAL)
70B
MONTHLY SIGNALS (US)
300M
DIGITAL CONTACTS (US)
B2B Marketing Success
Being a company that operates in technical industries, Infinite Electronics has always used data to drive decision-making across its global operations. Their marketing department knew they needed a trusted data partner when they set out to improve data-visibility issues. With the help of Anteriad, they were able to gain data insights to improve programs and make more informed decisions.
Read the case studyWorking with Anteriad, Infinite Electronics experienced:
- 80:1 return on ad spend for account-based marketing program
- 20% increase in revenue for one of their brands
- Reduced time-to-market for ABM campaign activation
- Analyzed current customers and prospects to understand ROI potential
- Created new data-driven marketing initiatives targeted to top-value customers and prospects
Use Cases
Run the business
Use custom dashboards to manage marketing activities. Analyze effectiveness of campaigns and cohorts to plan effectively.
Prove return on investment
Prove the effectiveness of programs by leveraging services for multi-channel matchbacks, controlled holdout and geo-burst testing, and multi-touch attribution modeling.
Plan for the future
Work with the data science team to model responses, cross-sell and upsell opportunities, next logical products, and any other custom needs.
Single source of truth for marketing
Implement a Customer Marketing Database to facilitate identity resolution, centralization of business and contact data, preference management, and tracking of programs.