Audience
Identification
+ Activation
Your marketing strategy starts with your audience. You need to get in front of potential buyers—all members of the buying group—at the right time, in the right place. We’re here to help you reach your target audience with our high-fidelity B2B data.
Whether you’re struggling to get in front of your ideal customer profile or you need to solve an issue with your existing contact data, we can help you define, identify, locate and activate the right audience. We have comprehensive, efficient managed and self-service solutions that activate custom and always-on audiences across all your channels.
Looking for advanced marketing analytics, digital campaign execution and support or a platform to unify all your efforts? We can help.
Anteriad B2B Data
Our proprietary, privacy-compliant global B2B data gives you what you need to identify and target the right buyer.
Get access to:
- Contact and site-level intent data for new client acquisition
- Robust data attributes to help you identify where buyers are in the purchase cycle
- Thousands of syndicated audience selects available on The Trade Desk and other DSPs as well as Snowflake Data Cloud, TransUnion TruAudience and LiveRamp
- Data appending to help you fill gaps in your existing data
- Robust data hygiene techniques supported by AI and Machine Learning to deduplicate, clean and append data
- Reliable and up-to-date information to help you reach the right audience
- Real-time intent, response, and purchase information to reach your ideal target audience across channels
- Information that can ingest directly into your existing tools
- Multi-channel buying data from hundreds of B2B marketers
- 90% accuracy at both the site and contact level
- Over 2,500 B2B data sources
- 180 million global contacts
What this means for you:
- Access data as soon as you need it. We own our data and can quickly process it, so you know you have the right data when you’re ready to use it.
- Databases and campaigns with higher quality data. We use industry-leading processing combined with AI to analyze and process massive amounts of data to ensure it is high-quality, clean and complete
- Simplify your process with everything in one place. We’re a one-stop shop—from robust data to demand generation campaigns to in-depth analytics. While there are other companies that do pieces of what we do, there isn’t another company that offers all the solutions we do for B2B marketing.
- Reach the right buyers with in-depth contact information including job titles, functions, and social validations paired with purchasing behavior and intent data
Data is at the core of everything we do for you
We provide pre-activated, verified, complete, and campaign-ready information that drives results. Our hyper-granular firmographic, contact, and intent data equip you with the information you need to reach the right buyer. Whether you need self-service solutions to power your existing efforts, a managed service to infuse data into and run your campaigns—or a mix of the two, we can do it all.
Looking for a list? Click here.
Our data powers:
- Lead generation
- Account-based marketing (ABM)
- Multi-channel campaigns
- Data licensing
- Customer acquisition
- Data hygiene and enrichment
- Digital audiences
- Display advertising
- Site retention and reactivation
76M
BUSINESSES (US/INTERNATIONAL)
70B
MONTHLY SIGNALS (US)
300M
DIGITAL CONTACTS (US)
8000+
INTENT TOPICS (US)
3000+
always-on audiences on The Trade Desk (US)
Anteriad Programmatic Audiences
Extend your reach with programmatic display powered by intent data.
Get access to:
- Precision targeting selections to reach the right buyers: including ABM Targeting, Lead Response Retargeting, Behavioral and Contextual targeting and Radial and Geotargeting
- Effective programmatic ad delivery across channels and devices
- Syndicated always-on and custom audiences
- Data appending to help you fill gaps in your existing data
- B2B Intent Data to shorten your sales cycles
- Live online taxonomy active on all major exchanges
- 1,000+ intent segments to inform your campaigns
What this means for you:
- Reach those most likely to engage with our robust, proprietary intent signals
- Drive responsive integrated digital media campaigns across channels with customized and refined audiences with targeting selections
- Understand the buyer journey through impactful customer personas
- Be confident in the compliance of the data you use. We take data privacy protections and industry data governance standards seriously—our identity resolution methodology doesn’t use third-party cookies.
Use Cases
New Customer Acquisition
Leverage leading B2B data coverage combined with contact and site level intent and transactional behavior to meet specific B2B demand generation goals
Persona Development
Derive the most impactful personas in a customer journey
Improve Programmatic Performance
Reach the right audience efficiently with thousands of syndicated audience selects or create a custom audience to activate on any channel
Data Monetization, Licensing, & Enrichment
Enrich and append in-house customer data and ensure data is reliable and up-to-date
B2B Marketing Success
As an organization well-known for personal computers, the enterprise marketing team at Lenovo faced a unique set of challenges trying to compete in a crowded B2B technology landscape. Their predictive modeling was not working because of the length of their sales cycle. They turned to Anteriad to improve their strategy and increase their B2B marketing effectiveness.
Read the case studyWorking with Anteriad, Lenovo experienced:
- 20% increase in leads from website
- 10% increase in web traffic
- 2x customer visibility
- 28% MQL conversion
- 32x ROI (closed, won business)
- 75% of new opportunities are net-new business