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Anteriad Marketing Cloud

Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.

This proprietary technology is our unified connection to all our solutions, bringing together B2B audience data, customer acquisition, and marketing intelligence and analytics.

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Reach

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  • Multiple datasets
  • Target market analysis
  • Buying group identification
  • Highly validated contacts
  • Identity graph technology

Engage

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  • Demand Orchestration
  • Cross-channel optimization
  • Programmatic advertising
  • Intent-driven content syndication
  • Unified user interface

Activate

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  • CRM + MAP integration
  • Measure campaign analytics
  • Real-time reporting
  • Optimize for maximum ROI

Get access to:

  • Intuitive, real-time reporting tools so you can monitor performance and quickly reallocate resources for the best ROI
  • Audience segments to publish across multiple channels with just a single click
  • Insights on exactly which account-based marketing (ABM) targets, named accounts, and buying groups are actively in-market to drive sales
  • Content syndication to get your message to the right buyers

What this means for you:

  • Start selecting data and pulling reports quickly using the easy-to-learn user interface
  • Be confident you’re using accurate, up-to-date information to power your campaigns since our technology is infused with and built around our proprietary data
  • Manage everything in one place with our integrated platform

Anteriad B2B Data

Define and export highly targeted audience segments and B2B buying groups. Then, cleanse and augment your database with our extensive firmographic, demographic, and intent data (powered by our intent categorizing engine). Push segments to your DSP or platform of choice to equip your teams with current, intent-powered data. Data includes US and International unless specified:

  • Industry
    (SIC, NAICS, LinkedIn)
  • Employee Size
  • Revenue
  • Intent Data (US)
  • Technology Install (US)
  • Job Function
  • Job Level
  • Job Title
  • Skillset (US)

76M

BUSINESSES (US/INTERNATIONAL)

8000+

INTENT TOPICS (US)

251M

Contacts (US/INTERNATIONAL)

25M

Maids (US)

5M

IP Addresses (US)

Use Cases

Data Solutions

Data Solutions

Verified intent, demographic, and firmographic data feeds can be customized and fully integrated into your marketing technology stack

Programmatic Display

Programmatic Display

Intelligently target and retarget digital advertising to drive maximum brand impact and accelerate demand generation programs

Content Syndication

Content Syndication

Co-branded email campaigns, full-funnel tele-qualification, and TripleCheck® lead verification ensure that your message is reaching real decision-makers who are ready to buy

Programmatic + Social Activation Channels

B2B Marketing Success

Heading into the fourth quarter of 2021, the Gigamon marketing department set a high bar for their ABM campaigns. The goal was to bring in as many net-new names from key accounts as possible for the last three months of the year. To achieve success, Gigamon knew they needed a trusted partner.

READ THE CASE STUDY

Working with Anteriad, Gigamon experienced:

  • 80% reduction in cost per lead from ICP accounts
  • 90% net-new names coming into their database from ICP accounts
  • 40% increase in click-through rate on their programmatic display media
  • 40% decrease in cost-per-visit to their website from ICP accounts

CRM & Marketing Automation Integrations

Ready to get started?

Activate the right accounts to drive conversions.

ANTERIAD MARKETING CLOUD DEMO