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Leadership Thoughts

Meeting Goals and Making Plans: Finding Success in Q4 and Beyond

High performance was the focus of our annual flagship Technology Marketing Exchange event in Half Moon Bay on September 21 and 22. Several thought leaders, including Nora Conklin, Principal Analyst at Forrester, Ilisia Shuke, Director at Winterberry Group, and Alisia Brijlall, Commercial Media Director of Global Media at Microsoft, gathered to share their case studies and insights on data-driven account-based marketing, technology-driven demand generation, and the future of B2B data. As always, the exchange included a hefty dose of networking and learning between colleagues in addition to the great thought leadership on stage.

We discussed how a focus on data and measurement throughout the year is critical for high performance. Intent data in particular delivers differentiated performance for B2B marketers and is becoming a major component of successful data-driven strategies. In The Forrester Wave™: B2B Intent Data Providers, Q2 2023, the consultancy recommends that B2B marketers should look for providers that meet the distinct needs of their marketing and sales use cases, offer incremental insights with unique collection methodologies and align with their geographic coverage requirements.

This advice is prescient for B2B marketers who are looking beyond Q4 towards 2024. Putting the right data and measurement components in place now will pay dividends next year and we are the partner to deliver success with best-in-class data-driven solutions powered by the Anteriad Marketing Cloud.

B2B marketers looking towards global coverage should also consider working with our BNZSA BDR team. Ramp up can take a month, so now is the time to contact us if you’re interested in getting the “warm handover” of leads in January.

With so many ways that Anteriad helps B2B marketers hit their goals, I certainly hope to hear from you soon. We’re here to get you in front of your next customer faster before the year gets away from us.